Digital Strategy & Marketing
-
How Much Should a Dental Practice Spend on Marketing?
Most established practices invest 3% to 6% of revenue in marketing. A four-layer framework for setting a budget you can actually defend.
Read more about How Much Should a Dental Practice Spend on Marketing?
-
5 Website Moves That Turn Dental Office Visitors Into Booked Patients
Most dental websites look professional but convert like brochures. Five fixes that turn visitors into booked patients, no full redesign required.
Read more about 5 Website Moves That Turn Dental Office Visitors Into Booked Patients
-
Marketing for Dental Practices: A Strategic Blueprint
A four-pillar framework for dentists tired of generic agency advice: positioning, a trust-building website, local SEO, and AI visibility.
Read more about Marketing for Dental Practices: A Strategic Blueprint
-
How Much Should a Construction Company Spend on Marketing?
The percentage matters less than where the dollars go and in what order. How construction companies should budget for marketing that compounds.
Read more about How Much Should a Construction Company Spend on Marketing?
-
The Construction Website That Converts (Before the Call)
A $900,000 buyer doesn’t call because of your About page. They call because your website made them feel safe. How to build proof…
Read more about The Construction Website That Converts (Before the Call)
-
Custom Home Builder Marketing: Pick a Niche That Wins
The fastest way for a builder to attract higher-budget clients isn’t more marketing. It’s sharper positioning. How to pick a niche that wins.
Read more about Custom Home Builder Marketing: Pick a Niche That Wins
-
Marketing for Construction Companies
A four-pillar framework for contractors, home builders, and remodelers ready to win the work they should already be getting.
-
What the IBM 2026 CEO Study Means for Small Businesses in Bend and Portland
The Fortune 500 just got a 2030 playbook. Here is what actually matters for a 5-person service business. Author byline: Justine Kingston |…
Read more about What the IBM 2026 CEO Study Means for Small Businesses in Bend and Portland
-
Our Monitoring Caught an Impersonation Attempt on a Client’s Website. Here’s What Every Small Business Should Learn From It.
Our security monitoring caught an impersonation attempt on a client’s WordPress site. What happened, and what every small business should ask its web…
-
Local Business Marketing Strategies That Work in Bend, Oregon
Bend, Oregon has evolved from a quiet Central Oregon town into one of the fastest-growing business communities in the Pacific Northwest. With new…
Read more about Local Business Marketing Strategies That Work in Bend, Oregon
Want help putting this into practice?
A free 30-minute consult shows you where your website and visibility stand today, in Google and in AI search, and what to fix first.
Marketing strategy, budgets, and planning for service businesses, including industry playbooks for dental practices and construction companies.