SEO and Content Strategy: Rank on Google and Get Cited by AI
Lead with value. Rank with purpose. Optimize for answers. Just By Design builds SEO and content systems that help service businesses across Portland, Bend, Lake Oswego, Central Oregon, and Coeur d’Alene get found on Google and cited by AI search.
What is SEO and content strategy?
SEO and content strategy is the practice of researching, planning, creating, and optimizing web content so a business gets found by both people and AI-powered discovery tools. Just By Design is an SEO and content strategy agency founded in 2001 that combines traditional SEO with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), so service businesses rank on Google and get cited by tools like ChatGPT and Google AI Overviews.
Getting found isn’t luck. It’s strategy.
Today’s search blends human-first content with AI-powered discovery. Your content has to rank, answer, and be cited, which takes three disciplines working together.
- SEOSearch Engine Optimization earns rankings in Google and Maps for the searches your buyers make.
- AEOAnswer Engine Optimization structures your content so search engines and AI tools use it as the trusted answer.
- GEOGenerative Engine Optimization gets your business cited by ChatGPT, Perplexity, and Google AI Overviews.
- Just By DesignAll three in one strategy, so your visibility compounds instead of splitting across vendors.
Everything your content needs to rank and be cited
The goal is simple: show up at the top of Google, and be the business AI names when buyers ask. Human expertise and AI tools working together, without shortcuts or fluff.
Handcrafted kitchen and bath cabinetry for Central Oregon homes.
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Keyword and competitive research
We uncover what your customers are really searching for, and where you can outrank competitors.
Content strategy and writing
From service pages to long-term blog plans, content that’s informative, engaging, and written in your brand voice.
On-page and technical SEO
Meta data, internal linking, image optimization, schema, and site structure that support your content.
Local SEO
Location signals, local content, and Google Business Profile support that connect you to your service areas.
AEO and GEO structure
Direct answers, FAQ structures, and quotable content that help AI systems cite your business.
Reporting and refinement
Monthly reporting with plain-English takeaways: what’s working, what’s not, and what we’re doing next.
Still wondering if blogging is worth it?
It is, when it’s strategic. Content that answers real questions earns rankings, citations, and trust.
How content builds visibility that compounds
Every piece of content supports the next, built on our Visibility Blueprint framework.
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Research what buyers ask
Keywords, questions, and competitor gaps across Google and AI tools, mapped to your services and locations.
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Build pillars and clusters
Core service pages supported by articles and FAQs that prove your expertise and link together.
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Structure for answers
Quick answers, schema, and clear headings so search engines and AI can extract and cite your content.
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Measure and refine
We track rankings, traffic, and AI mentions, then refine the plan as search keeps changing.
Straightforward pricing
Clear starting points so you can tell quickly whether we’re a fit.
Website build or redesign
Custom WordPress builds with SEO, schema, and AI visibility structure from day one.
SEO and AI visibility
Ongoing visibility in Google and AI search. 6-month initial term, then month to month or annual (save 10%).
Branding
Positioning, messaging, brand voice, and a visual identity refresh that every website and campaign builds on.
Social media retainers start at $950/month. Every engagement starts with a free 30-minute consult.
Launching a new business?
LaunchPad bundles brand identity, a streamlined website, SEO and Google Business Profile setup, and launch content into one package with no surprise add-ons.
SEO works best with the rest of your marketing
Search visibility compounds when every channel tells the same story.
Social media
SEO and social go hand in hand. Social content extends your reach and supports search.
Email marketing
Turn traffic into relationships. Email keeps the visitors your content earns coming back.
Website design
A fast, well-structured website gives your content the foundation it needs to rank.
AI visibility
The same signals that earn rankings help AI tools recommend you. One retainer covers both.
Don’t take our word for it
SEO at Just By Design
- Founded
- 2001 in Bend, Oregon
- Approach
- SEO, AEO, and GEO in one strategy
- Service area
- Portland metro, Lake Oswego, Bend, Central Oregon, Coeur d’Alene
- Engagement
- Monthly retainers, 6-month initial term
- Investment
- Growth $1,250/month; Accelerate $1,950/month
Justine Kingston
Brand Strategist and Founder, Just By Design
Justine founded Just By Design in 2001 and has spent more than 25 years in SEO, content strategy, and digital marketing. Today she specializes in helping service businesses get found on Google and cited by AI.
She leads every engagement personally, working with a close-knit team of writers, designers, and developers.
Frequently asked questions about SEO and content strategy
What is included in SEO and content strategy services?
SEO and content strategy services include keyword research, technical SEO improvements, content planning and writing, on-page optimization, internal linking, local SEO, and structured content designed to improve visibility and authority in search and AI tools.
How much does SEO cost?
Our SEO and AI visibility retainers come in two packages: Growth at $1,250 a month and Accelerate at $1,950 a month. Growth fits businesses in one market with a focused set of services. Accelerate fits competitive markets, multiple services, or multiple locations. Every retainer starts with a 6-month term, then continues month to month or annually, with annual plans saving 10%.
What is the difference between SEO, AEO, and GEO?
SEO earns rankings in search engines like Google. AEO, or Answer Engine Optimization, structures content so it becomes the trusted answer in search and AI tools. GEO, or Generative Engine Optimization, helps your business get cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews. We build all three into one strategy.
Why do SEO and content strategy work best together?
Strong rankings depend on both technical health and relevant, well-structured content. Content gives search engines context, while SEO helps that content get discovered.
How long does it take to see results from SEO?
SEO is a long-term strategy. Some improvements can happen earlier, but meaningful results usually build over several months as your site gains technical health, content relevance, and authority. That is why every retainer starts with a 6-month term.
Do you offer month-to-month SEO contracts?
After the first six months, yes. SEO and AI visibility need that initial runway to show results, so every engagement starts with a 6-month term. From there, you can continue month to month or switch to an annual plan and save 10%.
Can Just By Design help with local SEO in Oregon and Idaho?
Yes. We strengthen local SEO through location-based optimization, Google Business Profile support, local content strategy, and stronger geographic relevance across your site, for businesses in Oregon, Idaho, and across the Pacific Northwest.
Does SEO content also help with AI visibility?
Yes. Well-structured SEO content makes your business easier for search engines and AI tools to understand, reference, and recommend. Our retainers cover both SEO and AI visibility.
Ready to be the answer your buyers actually find?
A free 30-minute consult shows you where you rank today, where AI mentions you, and what content will move the needle first.