How We Work: Your Embedded Visibility Department
Work directly with Justine Kingston, owner and founder, backed by a loyal team of specialists. One point of contact, one strategy, and every channel working together, so your marketing finally feels connected.
How does Just By Design work with clients?
Just By Design works as an embedded visibility department for service businesses. Every engagement is led directly by founder Justine Kingston and starts with strategy, then connects brand, website, SEO, AI visibility, and content into one plan, delivered by a loyal team of specialists with one point of contact and no handoffs.
The fragmented way vs. the JBD way
Most businesses piece their marketing together from vendors who never talk to each other. Nobody owns the whole picture, and nobody is watching what AI says about you.
The fragmented way
- An SEO agency that doesn’t know your brand
- A web designer who doesn’t know your funnel
- A social media person posting into the void
- A content writer with no strategy behind it
- A consultant who hands off decks, not results
- Nobody watching what AI says about you
The JBD way
- Brand strategy that connects to every channel
- SEO and AI visibility built into the structure
- Web design driven by conversion, not just aesthetics
- Content with a keyword strategy behind every word
- Direct access to Justine, owner and founder since 2001
- A loyal team of specialists behind every project
What this looks like in practice
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Strategy comes first
Every engagement starts with a real conversation about your business, your market, and where you want to go. Not a questionnaire. Not a template. Strategy informs everything that follows.
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Collaboration without complexity
You’ll always know where things stand. Justine communicates directly, early, and often. No account managers, no handoffs, no jargon.
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Custom solutions, always
Nothing starts from a preset formula. What we build is based on your goals, audience, and market, with efficient systems behind the scenes for speed and polish.
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AI plus human intelligence
AI handles research, optimization, and reporting. People handle strategy, voice, and relationships. We use both deliberately, on every engagement.
Clarity people trust. Visibility by design.
One partner who’s all in on helping your business grow with purpose, precision, and a bit of personality.
One partner that replaces the vendor pile
Choose the level of support that fits where your business is today.
LaunchPad
For new businesses launching the right way.
One partner instead of
- Brand consultant
- Web designer
- SEO setup specialist
Visibility Retainer
Ongoing SEO and AI visibility, from $1,250 a month.
One partner instead of
- SEO agency
- Content writer
- Social media manager
- Monthly reporting analyst
Full Presence Partner
Everything in the Visibility Retainer, plus strategic leadership.
One partner instead of
- Marketing director
- AI visibility strategist
- Content and web team
Straightforward pricing
Clear starting points so you can tell quickly whether we’re a fit.
Website build or redesign
Custom WordPress builds with SEO, schema, and AI visibility structure from day one.
SEO and AI visibility
Ongoing visibility in Google and AI search. 6-month initial term, then month to month or annual (save 10%).
Branding
Positioning, messaging, brand voice, and a visual identity refresh that every website and campaign builds on.
Social media retainers start at $950/month. Every engagement starts with a free 30-minute consult.
Launching a new business?
LaunchPad bundles brand identity, a streamlined website, SEO and Google Business Profile setup, and launch content into one package with no surprise add-ons.
How an engagement unfolds
Discovery
A free 30-minute consult, then a deep look at your goals, audience, and industry landscape.
Strategy
A plan that informs your messaging, visuals, content, and platform before anything gets built.
Build
Brand, website, and content created from scratch by a team that works as one.
Grow
Ongoing visibility work, clear reporting, and refinement as your business and search evolve.
Frequently asked questions about working with us
Who will I work with?
You work directly with Justine Kingston, owner and founder of Just By Design since 2001. She leads every engagement personally, backed by a loyal team of designers, developers, writers, and SEO specialists.
What does an embedded visibility department mean?
It means one partner handles the brand, website, SEO, AI visibility, and content that usually get split across multiple vendors, so everything follows one strategy and nothing falls through the cracks.
Do you use templates?
No. Every brand is different, so everything we build starts from your goals, audience, and market. Efficient systems behind the scenes keep projects fast and polished.
How do you use AI?
AI tools handle research, optimization, and reporting. Strategy, creative direction, brand voice, and client relationships stay in human hands.
How will I know how my project is going?
Justine communicates directly, early, and often, so you always know where things stand, what comes next, and why.
How do I get started?
Schedule a free 30-minute consult. We’ll talk about your business and goals, then recommend the level of support that fits.
Ready for marketing that actually works together?
A free 30-minute consult shows you where your marketing is disconnected today and what one connected strategy could do.