Who We Are: Strategic. Creative. All in.
We’re not here to check boxes or follow trends. For more than two decades, Just By Design has helped service businesses across the Pacific Northwest build brands, launch websites, and craft content that connects, with strategy first and design that always serves a purpose.
Who is Just By Design?
Just By Design is a founder-led brand strategy and digital marketing agency founded in 2001 and based in Bend, Oregon. Led by brand strategist Justine Kingston, it helps service businesses in Portland, Lake Oswego, Bend, Central Oregon, Coeur d’Alene, and across the Pacific Northwest with branding, website design, SEO, and AI visibility.
Meet the founder
“It’s not about being the biggest agency in the room. It’s about delivering the kind of boutique attention and big-brand thinking that actually makes a difference.”
Justine started Just By Design with one belief: marketing should be intentional, not decorative. As brand strategist, she leads every project personally, making sure the big picture is clear and every detail supports your goals.
Around Justine is a small circle of seasoned collaborators: web designers, developers, SEO and content specialists, and social media consultants, each bringing expertise to marketing that’s as strategic as it is beautiful.
Justine Kingston, Brand Strategist and Founder
Our advisory panel
A trusted group of mentors and business leaders who push us to keep evolving and stay relentlessly client-centered.
Principles that never change
Smart marketing starts with listening. Great creative without strategy is just decoration.
Strategy first
Every design choice has a purpose, informed by your goals, challenges, and audience.
Transparency always
Clear communication and no surprises. You’ll always know where your project stands and why.
Collaboration over ego
The best work happens when you’re part of the process. We’ll challenge ideas, in the best way.
Future-focused
We build brands and strategies designed to grow and adapt, including for AI search.
Your creative partner, not just a service provider.
A smoother process, stronger outcomes, and a brand presence that feels like you, only elevated.
Some of the industries we serve
We work best with service businesses ready for what’s next, from startups in launch mode to established brands ready to evolve.
Bookkeepers and accountants
You bring order to financial chaos. We bring clarity and momentum to your marketing.
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Contractors and builders
Digital experiences that turn your craftsmanship into consistent project leads.
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Cosmetic dentists
Polished branding and SEO that drive new smile consults and higher-value patients.
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Custom cabinet makers
High-end web design and local SEO that turn browsing into serious inquiries.
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Interior designers
Beautiful design paired with strategy that turns browsers into inquiries.
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Pediatric dentists
A parent-approved digital presence that builds trust before the first appointment.
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Serving Portland, Lake Oswego, Bend, Central Oregon, Coeur d’Alene, and across the Pacific Northwest. Not on the list? Let’s talk.
Don’t take our word for it
Frequently asked questions about Just By Design
Where is Just By Design located?
Just By Design is based in Bend, Oregon, and works with service businesses across Portland, Lake Oswego, Central Oregon, Coeur d’Alene, and the wider Pacific Northwest.
Who founded Just By Design?
Justine Kingston founded Just By Design in 2001. She is the agency’s brand strategist and leads every client engagement personally.
What does Just By Design do?
We help service businesses with branding and brand voice, website design, SEO and content strategy, AI visibility, Google Business Profile optimization, social media, and email marketing.
What kinds of businesses do you work with?
Service businesses ready for what’s next, including contractors and builders, dental practices, bookkeepers and accountants, interior designers, cabinet makers, staffing firms, and B2B software companies.
Is Just By Design a big agency?
No, and that’s on purpose. You work directly with the founder, supported by a small circle of seasoned specialists, so you get senior strategy without the handoffs.
Ready to work with a partner who’s all in?
A free 30-minute consult is the easiest way to see if we’re a fit.