SEO and Branding for Staffing and Recruiting Firms: Win Clients and Candidates With One Strong Brand
You connect people with opportunity. We connect your brand to the right audience. Recruiting is fast-paced, competitive, and built on trust, and Just By Design helps staffing and recruiting firms stand out online through strong branding, lead-generating websites, and SEO that attracts both clients and candidates.
Just By Design has been just what we needed as start-up business. Justine allowed our enthusiasm and ideas to run wild, while simultaneously using her knowledge and experience to guide us to an excellent finished product. Being perceptive to the kind of guys we are, she even brought cold beer to a Friday afternoon meeting. She’s a keeper!
Michael ReedLaunchNW
How does Just By Design help staffing and recruiting firms?
Just By Design builds websites, SEO, and brand identities for staffing agencies and recruiting firms. We make it easy for job seekers to find and apply for openings, give employers a clear reason to call, and help your firm rank for the roles and regions you recruit in. Just By Design is a founder-led agency based in Bend, Oregon, since 2001, serving firms across Portland and the Pacific Northwest.
Two audiences, one website that serves neither
Staffing firms sell to employers and recruit from job seekers at the same time. Most websites try to do both and end up doing neither well.
Candidates can’t find your jobs
Job seekers search by role and city. If your openings don’t show up there, they apply somewhere else.
Employers see a generic agency
When your site looks like every other staffing firm, hiring managers have no reason to pick you over the next one.
Growth stalls at the county line
You want to expand into new markets, but your search presence stops where your office does.
A Portland staffing agency, built to grow
LaunchNW, a staffing agency serving the Portland Metro area, partnered with Just By Design to revamp their digital presence and expand into new markets.
- A modern, responsive website optimized for mobile job seekers
- SEO focused on “staffing agencies in Tigard,” “warehouse jobs Portland,” and regional terms
- Simplified job listings and contact funnels
- Brand consistency across social and Google
- Ongoing content strategy to support recruitment campaigns
The outcome? Higher-quality leads, more job applications, and strong visibility across Oregon.
Everything a staffing firm’s marketing needs
Built to recruit smarter. Your website should make it easy for job seekers and employers to connect, and give both a reason to trust you.
Example searches your clients and candidates make:
Conversion-focused websites
Make it easy for job seekers and employers to connect, with clear paths for each audience.
SEO and job post optimization
Rank for the right positions and regions, so candidates find your openings first.
Content and messaging strategy
Communicate your expertise and values clearly to hiring managers and candidates.
Brand identity refresh
A confident look that builds trust with both audiences.
Google Business Profile and reviews
Profile optimization and review management that strengthen credibility and visibility across regions.
AI visibility
Get recommended when employers ask ChatGPT or Google’s AI which staffing agency to call.
You build strong teams. We build the digital foundation that brings them together.
More applicants, more employer partners, and a brand that works 24/7.
What changes when your marketing works
Straightforward pricing
Clear starting points so you can tell quickly whether we’re a fit.
Website build or redesign
Custom WordPress builds with SEO, schema, and AI visibility structure from day one.
SEO and AI visibility
Ongoing visibility in Google and AI search. 6-month initial term, then month to month or annual (save 10%).
Branding
Positioning, messaging, brand voice, and a visual identity refresh that every website and campaign builds on.
Social media retainers start at $950/month. Every engagement starts with a free 30-minute consult.
Launching a new business?
LaunchPad bundles brand identity, a streamlined website, SEO and Google Business Profile setup, and launch content into one package with no surprise add-ons.
We understand both sides
Staffing firms trust Just By Design because we understand both sides: the human element of recruitment and the digital strategy behind scalable growth. We combine SEO, UX design, and data-driven storytelling to help you attract top candidates and clients alike.
When you work with us, you’re not hiring a cookie-cutter agency. You’re partnering with a creative studio that understands how to turn your recruiting expertise into a brand that works 24/7.
Justine Kingston
Brand Strategist and Founder, Just By Design
Justine founded Just By Design in 2001 and has helped staffing agencies and professional service firms across the Pacific Northwest build brands that attract both clients and candidates.
She leads every engagement personally.
Don’t take our word for it
Frequently asked questions for staffing and recruiting firms
What kinds of staffing firms do you work with?
We work with staffing agencies and recruiting firms of all sizes, including light industrial, warehouse, and general staffing agencies, specialty recruiters, and start-up firms building their first brand.
How can a staffing agency attract more candidates online?
Make your openings easy to find and easy to apply for. That means a mobile-friendly site, job pages that match how people search by role and city, simple application paths, and a Google Business Profile with recent reviews.
Can one website serve both employers and job seekers?
Yes. We build clear, separate paths for each audience, so hiring managers see why to partner with you and candidates can get straight to open jobs, without either group getting lost.
How much does a staffing agency website cost?
Our website builds start at $6,500, and most projects land between $6,500 and $15,000, depending on the number of pages, job listing features, and SEO scope. Ongoing SEO and AI visibility retainers start at $1,250 a month.
Can you help us expand into new markets?
Yes. We build location and role pages, strengthen your Google Business Profile, and run regional SEO so you show up in the cities you want to recruit and sell in, not just where your office is.
Do you work with staffing firms outside Oregon?
Yes. We work with staffing and recruiting firms across the Pacific Northwest, including Washington and Idaho, and with clients across the U.S.
Ready to grow faster and hire smarter?
Let’s create a digital presence that helps your staffing agency grow faster, hire smarter, and stand out in your market. A free 30-minute consult shows you where your site and search presence stand, and what to fix first.