SEO and Branding for Cosmetic Dentists: Turn Beautiful Smiles Into New Patients
Your practice transforms smiles. We make sure your brand does, too. Dentistry is as much about trust and aesthetics as it is about skill. Just By Design helps cosmetic dentists across the Pacific Northwest build websites, brands, and local SEO that attract the right patients and grow the practice with purpose.
Justine dove in deeper to gain knowledge specific to our niche and services. We have had much more success with our marketing strategies due to her help. Can’t begin to say enough about her knowledge and work ethic!
Dr. Phillippe FreemanFreeman Smiles, Bend, Oregon
How does Just By Design help cosmetic dentists?
Just By Design builds websites, brand identities, and local SEO for cosmetic dentists. We showcase your results with before-and-after galleries, rank your practice for high-intent local searches like veneers, whitening, and smile makeovers, and turn visitors into booked consultations. Just By Design is a founder-led agency based in Bend, Oregon, since 2001.
Beautiful results don’t always mean a full schedule
Cosmetic patients shop carefully. They compare smiles, reviews, and websites long before they ever call.
Your site doesn’t reflect your artistry
A dated website makes precise, beautiful work look ordinary, and cosmetic patients notice.
Competitors own the local searches
Patients search for veneers and whitening nearby, and the practices with stronger SEO get the consult.
Your best results stay hidden
Before-and-after photos live in a chart or on a phone instead of working as your strongest marketing asset.
Where artistry meets analytics
Your work transforms smiles and builds confidence. We make sure your marketing reflects the same precision, artistry, and attention to detail that define your practice.
Show up for searches like these:
Website design
Clean, modern, and mobile-friendly sites that showcase your artistry and convert visitors into patients.
SEO that converts
Targeted local SEO that attracts patients actively searching for cosmetic services in your area.
Before-and-after galleries
Galleries, video features, and patient stories optimized for search and visual impact.
Brand identity
A cohesive, polished look that conveys expertise, artistry, and confidence.
Google Business Profile and reviews
Profile optimization and an authentic review strategy that build local credibility.
AI visibility
Get recommended when patients ask ChatGPT or Google’s AI who to see for veneers or a smile makeover.
Your practice transforms smiles. We make sure your brand does, too.
Let’s turn your artistry into visibility, and visibility into new patients.
What changes when your marketing works
Straightforward pricing
Clear starting points so you can tell quickly whether we’re a fit.
Website build or redesign
Custom WordPress builds with SEO, schema, and AI visibility structure from day one.
SEO and AI visibility
Ongoing visibility in Google and AI search. 6-month initial term, then month to month or annual (save 10%).
Branding
Positioning, messaging, brand voice, and a visual identity refresh that every website and campaign builds on.
Social media retainers start at $950/month. Every engagement starts with a free 30-minute consult.
Launching a new business?
LaunchPad bundles brand identity, a streamlined website, SEO and Google Business Profile setup, and launch content into one package with no surprise add-ons.
We understand both sides
Dentists choose us because we understand both sides: the artistry behind every smile and the strategy that drives a thriving practice. We blend design, marketing, and technology to help you attract high-value patients, streamline appointment requests, and build a brand that shines with credibility.
You’re not hiring an agency that just builds websites. You’re partnering with a strategic marketing studio that knows how to turn your expertise into measurable growth and your reputation into your strongest marketing tool.
Justine Kingston
Brand Strategist and Founder, Just By Design
Justine founded Just By Design in 2001 and helps dental practices across the Pacific Northwest turn clinical artistry into a brand patients trust and choose.
She leads every engagement personally.
Don’t take our word for it
Frequently asked questions for cosmetic dentists
What does SEO for a cosmetic dentist include?
It starts with a fast, well-structured website with a page for each service you want to be known for, such as veneers, whitening, and smile makeovers. From there we optimize your Google Business Profile, build your review strategy, and create content that matches how patients search in your area.
How can a cosmetic dental practice get more consultation requests?
Show your results, make booking easy, and rank where patients look. Before-and-after galleries, clear calls to action on every page, and strong local search visibility work together to turn browsers into booked consultations.
How much does a cosmetic dentist website cost?
Our website builds start at $6,500, and most projects land between $6,500 and $15,000, depending on the number of pages, galleries, and SEO scope. Ongoing SEO and AI visibility retainers start at $1,250 a month.
Can you help our practice show up in Google Maps?
Yes. We optimize your Google Business Profile, clean up your listings, and build an authentic review strategy so your practice shows up in the map pack when patients search nearby.
Can before-and-after photos help our SEO?
Yes, when they are built correctly. We structure galleries with descriptive text, fast-loading images, and links to the related service pages, so your results support both search visibility and patient decisions.
Do you work with dentists outside Oregon?
Yes. We work with dental practices across the Pacific Northwest, including Portland, Lake Oswego, Washington, and Coeur d’Alene, and with clients across the U.S.
Ready to turn your artistry into new patients?
A free 30-minute consult shows you how your website, search presence, and reviews stack up against local practices, and what to fix first.