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  • AI Visibility Guide
  • What We Do
    • The Visibility Blueprint
    • SEO & Content Strategy
    • AI Visibility & LLM Discovery
    • Google Business Profile Optimization
    • Website Design
    • Brand Voice Architecture
    • Branding & Logo Design
    • Social Media & Digital Collateral
    • Email Marketing
    • Hosting
    • Accessible Websites
  • LaunchPad
  • Industries We Serve
    • B2B Software Companies
    • Bookkeepers and Accountants
    • Contractors and Builders
    • Cosmetic Dentists
    • Custom Cabinet Makers
    • Interior Designers
    • Pediatric Dentists
    • Staffing and Recruiting Firms
    • Other industries → Let’s talk
  • Portfolio
  • How We Work
  • Who We Are
  • Testimonials
  • Resource Hub
  • Case Studies
  • Let’s Connect
  • Lets Chat

Let’s Chat

Call or Text Us: 541.526.3406

  • AI Visibility Guide
  • What We Do
    • The Visibility Blueprint
    • SEO & Content Strategy
    • AI Visibility & LLM Discovery
    • Google Business Profile Optimization
    • Website Design
    • Brand Voice Architecture
    • Branding & Logo Design
    • Social Media & Digital Collateral
    • Email Marketing
    • Hosting
    • Accessible Websites
  • LaunchPad
  • Industries We Serve
    • B2B Software Companies
    • Bookkeepers and Accountants
    • Contractors and Builders
    • Cosmetic Dentists
    • Custom Cabinet Makers
    • Interior Designers
    • Pediatric Dentists
    • Staffing and Recruiting Firms
    • Other industries → Let’s talk
  • Portfolio
  • How We Work
  • Who We Are
  • Testimonials
  • Resource Hub
  • Case Studies
  • Let’s Connect
  • Lets Chat

Your practice transforms smiles. We make sure your brand does, too.

SEO & Branding for Dentists

Dentistry is as much about trust and aesthetics as it is about skill. At Just By Design, we help dentists elevate their brand presence, turning every beautiful smile into a powerful marketing asset. From websites that radiate confidence to SEO that drives real leads, we help you attract the right patients and grow your practice with purpose.

“Justine has not only had the experience before we hired her to help with our marketing needs, she dove in deeper to gain knowledge specific to our niche and services. We have had much more success with our marketing strategies due to her help. Like most businesses, it hasn’t been effective trying to run those kinds of public relation and marketing programs in house. Justine takes a huge load and burden from our productive time to make our marketing programs work. Can’t begin to say enough about her knowledge and work ethic!” – Dr. Freeman, FreemanSmiles.com

Let’s Chat!

Case Study: Freeman Smiles | Bend, Oregon

When Dr. Phillippe Freeman launched his new cosmetic practice in Bend, Oregon, he needed a digital identity that reflected his expertise and stood out in a crowded market.

Just By Design created a new brand and website that blend sophistication with approachability. The result:

  • A polished visual identity that communicates trust and artistry

  • SEO optimized for high-intent local searches like “cosmetic dentist Bend Oregon”

  • Consistent brand voice across website, Google Business, and social media

  • Clear calls-to-action that drive consultations and new patient inquiries

Dr. Freeman’s practice now ranks on page one for key search terms — and is listed #1 in AI results along with his picture! 

Check out The Refresh

Freeman Responsive by Just By Design

Where Artistry Meets Analytics

  • Brand Identity Design: A cohesive look that conveys expertise, artistry, and confidence.

  • SEO That Converts: Targeted keywords that attract patients actively searching for cosmetic services.

  • Before-and-After Galleries: Optimized for SEO and visual impact.

  • Website Design: Clean, modern, and mobile-friendly — built for patient conversion.

  • Google Business Optimization: Improve visibility and reviews that build local credibility.

  • Reputation Management: Consistent messaging across every digital platform.

Proof You Can Smile About

  • Higher Search Rankings: Compete (and win) in your local cosmetic market.

  • Increased Inquiries: Turn web visitors into scheduled consultations.

  • Patient Retention: Consistent branding builds trust and loyalty.

  • Faster Growth: Data-driven SEO and content strategy keep your practice thriving.

  • Seamless Updates: We make content management easy so your site stays fresh.

  • Ongoing Strategy: We grow with your practice, long-term partnership, not a one-time project.

Bottom Line: You create positive first dental experiences, we make sure families find you first. Let’s build a brand that grows right alongside your patients.

Built to Reflect Your Expertise

Your work transforms smiles and builds confidence. We make sure your marketing reflects the same precision, artistry, and attention to detail that define your practice.

Our services for dentists include:

  • Website Design & Development — Modern, mobile-optimized sites that showcase your artistry and convert visitors into patients.

  • SEO & Local Search Optimization — Get found by high-intent patients searching for cosmetic dentistry in your area.

  • Content & Photography Strategy — Beautiful before-and-after galleries, video features, and patient stories that highlight your results.

  • Brand Identity & Logo Design — A cohesive, polished brand that mirrors the sophistication of your work.

  • Google Business & Review Strategy — Strengthen your local presence and reputation with optimized listings and authentic patient reviews.

Let’s Chat!

 

Just By Design client website case study portfolio graphic

The Just By Design Difference

Dentists choose us because we understand both sides,  the artistry behind every smile and the strategy that drives a thriving practice. We blend design, marketing, and technology to help you attract high-value patients, streamline appointment requests, and build a brand that shines with credibility.

When you work with us, you’re not hiring an agency that “just builds websites.” You’re partnering with a strategic marketing studio that knows how to turn your expertise into measurable growth and your reputation into your strongest marketing tool.

Let’s Chat!

 

Justine Kingston founder and brand strategist at Just By Design in Bend Oregon

Testimonials


What Is AI Visibility and Why It Matters for Your Business explained by Just By Design
April 6, 2026

What Is AI Visibility and Why It Matters for Your Business

Something fundamental has changed about how people find businesses online. For years, the goal was to rank on Google’s first page. You optimized your website, built backlinks, and hoped to land in those top ten results. That model still matters — but it’s no longer the whole picture. Today, more and more people are asking […]
Read more about What Is AI Visibility and Why It Matters for Your Business

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April 2, 2026

Traditional SEO vs. AI Visibility: Why You Need Both in 2026

Traditional SEO is the practice of optimizing web content to rank higher in search engine results pages through keyword targeting, technical improvements, and link building, while AI visibility is the emerging discipline of structuring content so it is cited, referenced, and recommended by AI-powered search tools, answer engines, and large language models. Quick Answer: Traditional […]
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April 2, 2026

Local SEO vs. National SEO: What Your Business Actually Needs

Local SEO is the practice of optimizing a business’s online presence to attract customers from a specific geographic area, while national SEO focuses on ranking for broader, non-geographic keywords to reach audiences across the entire country. Quick Answer: Local SEO targets customers in your city or region through Google Business Profile optimization, local keywords, and […]
Read more about Local SEO vs. National SEO: What Your Business Actually Needs

March 31, 2026

Knowledge Graph Optimization for Businesses

Google’s Knowledge Graph directly feeds AI systems. Understanding how it works — and how to strengthen your presence in it — is one of the highest-leverage AI visibility strategies available.
Read more about Knowledge Graph Optimization for Businesses

March 31, 2026

AI-Ready Website Architecture: How to Build for AI Discovery

A complete blueprint for structuring your website so AI systems can find, understand, and confidently recommend your business — across every layer from technical foundation to off-site authority.
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March 31, 2026

Entity SEO Explained: How AI Systems Identify Brands

Entity SEO is the bridge between traditional search optimization and AI visibility. Understanding it is essential for any business that wants to be recognized and cited by AI systems.
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March 31, 2026

LLM Citation Optimization: How to Get Your Content Cited by AI

A strategic guide to building the on-site and off-site signals that make AI systems more likely to cite your business, consistently and accurately.
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March 31, 2026

Schema for AI Search: A Practical Guide

Schema markup is one of the highest-impact technical levers for AI visibility — and most businesses are missing it entirely. Here is exactly what to add, and how to add it.
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March 31, 2026

How to Structure Content for AI Search

A practical guide to formatting your content so AI systems can read, understand, and cite it, with before-and-after examples and a complete checklist.
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March 31, 2026

AI SEO vs Traditional SEO: What’s Actually Different

If you already understand SEO, this article explains exactly where AI search requires a different strategy — and where the overlap is greater than you might expect.
Read more about AI SEO vs Traditional SEO: What’s Actually Different

March 31, 2026

Why Your Website Isn’t Showing Up in ChatGPT

If you have searched for your business or services in ChatGPT and come up empty, you are not alone. Here are the seven most common reasons, and exactly how to fix each one.
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March 31, 2026

How AI Search Engines Choose Sources

The mechanics behind AI citations, explained clearly for business owners and marketers who want to understand the system before trying to optimize for it.
Read more about How AI Search Engines Choose Sources

March 30, 2026

What Is AI Visibility?

A concise, practical explanation for business owners who want to understand the shift happening in search, and what it means for their brand.
Read more about What Is AI Visibility?

If AI Can’t Read Your Website, It Won’t Recommend You by Just By Design
March 11, 2026

If AI Can’t Read Your Website, It Won’t Recommend You

Search is changing rapidly. For years, businesses focused on traditional SEO strategies to rank higher in search engines. The goal was simple: appear on page one of Google and attract clicks. Today, that model is evolving. AI powered search experiences such as ChatGPT, Google AI Overviews, Gemini, and other AI driven platforms are changing how […]
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March 11, 2026

How Portland Professional Services Firms Improve AI Visibility

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March 7, 2026

Local Business Marketing Strategies That Work in Bend, Oregon

Bend, Oregon has evolved from a quiet Central Oregon town into one of the fastest-growing business communities in the Pacific Northwest. With new residents arriving every year and tourism continuing to expand, local businesses face both exciting opportunities and increasing competition. Whether you run a restaurant in the Old Mill District, a service company in […]
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Portland oregon by Just By Design
February 25, 2026

How to Improve Your Google Maps Ranking

For businesses in Bend, Central Oregon, and nationwide, if your business relies on local visibility, your Google Maps ranking matters more than you think. When someone searches for a builder in Bend, a dentist near downtown, or a real estate team in Lake Oswego, the map pack appears before most organic results. If you are […]
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Untitled design by Just By Design
February 18, 2026

Your Competitor Didn’t Get Better. They Got Found.

Why Visibility, Not Quality, Is Deciding Who Wins in Your Market If a competitor recently started winning business that used to come to you, chances are they did not suddenly become better at what they do. They became easier to find. In a market shaped by AI-powered search, summarized answers, and zero-click recommendations, the businesses […]
Read more about Your Competitor Didn’t Get Better. They Got Found.

Modern SEO in 2026
February 10, 2026

What Modern SEO Actually Looks Like in 2026

(And Why Agencies Are Finally Being Recognized for It) SEO in 2026 looks very different than it did even a few years ago. If you are still thinking about SEO as keywords, rankings, and traffic reports, you are already behind. Search today is less about chasing a single algorithm and more about building visibility across […]
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Value web development by Just By Design
January 23, 2026

The Real Cost of a Website in 2026: $3K vs $8K vs $15K (What You Actually Get)

Website Pricing Feels Random. It’s Not. If you’ve been shopping for a website (or even just thinking about it), you’ve probably seen pricing that ranges from “wait, that’s it?” to “do I get a small island with that?” A $3,000 website.An $8,000 website.A $15,000 website. They all exist. They all sound like the same thing. […]
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Why websites fail by Just By Design
January 19, 2026

Why So Many Business Websites Fail After Launch (And How to Avoid Getting Burned Again)

Why So Many Business Websites Fail After Launch (And How to Avoid Getting Burned Again) Launching a new website should feel like a win. But for a lot of business owners, it feels like getting scammed in business casual. You pay good money. You get a “pretty” site. Everyone celebrates launch day.Then the leads don’t […]
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Before and after website redesign comparison by Just By Design
January 14, 2026

WordPress Website Redesign Services

WordPress Website Redesign Services: When Your Website Needs More Than a Fresh Coat of Paint Your website should be working harder than you do. If it is not bringing in qualified leads, supporting your credibility, or showing up where people are searching, it is not doing its job. A WordPress website redesign is not about […]
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January 7, 2026

Standing Out Online in Portland’s Crowded Digital Landscape

Standing Out Online in Portland’s Crowded Digital Landscape Portland is not short on talent, creativity, or competition. In 2026, that abundance creates a visibility problem. Not because businesses are bad at marketing, but because sameness is easy to spot and easy for AI to ignore. If your online presence blends in, AI treats you as […]
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January 7, 2026

What Online Visibility Looks Like for Bend Businesses in 2026

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January 7, 2026

Online Visibility in 2026: Less Noise, More Authority

If your online presence still revolves around rankings, clicks, and a very serious homepage hero image, let’s gently set that down for a moment. In 2026, your business is being evaluated constantly by systems that do not drink coffee, do not scroll Instagram, and definitely do not care how long you spent picking that stock […]
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December 23, 2025

I Searched for a Roomba. What That Taught Me About the Future of Search and AI Visibility.

By Justine Kingston, Founder and Creative Director, Just By Design We’re getting to the point where we’re going to need to think about buying a Roomba. Why? Because we have a 10-week-old golden retriever puppy named Poppy, and while she is adorable, fluffy, and completely winning at life, the hair situation is ramping up fast. […]
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Blogging isn't dead instagram (LinkedIn Post) by Just By Design
December 9, 2025

Why AI Skips So Much Content And How To Make Sure It Picks Yours in 2026

AI has officially become one of the most influential traffic sources hiding in plain sight. ChatGPT, Perplexity, Google’s AI Overviews, Apple Intelligence, and other models now behave like answer engines instead of traditional search engines. If your content is not structured the way AI needs to read, parse, and reuse it, it gets skipped. Not […]
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Apple Business Connect listing optimization guide by Just By Design
December 3, 2025

Why Your Business Needs Apple Business Connect

A Complete Guide for Better Local SEO, AI Visibility and Zero Click Search Apple Business Connect has officially become one of the most overlooked but high-impact tools for local businesses. If you are focused on visibility, local SEO, AI search and customer discovery, this is now a required part of your digital footprint. It influences […]
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Micro content strategy that builds trust and visibility by Just By Design
November 24, 2025

Micro-Content Gets You Noticed, Long-Form Builds Trust

The best marketers aren’t asking whether to pick short-form or long-form content—they’re designing systems that use each for maximum impact. Winning attention and credibility online means understanding where each style fits, and how to balance them for real business growth. Micro-Content: The Fast Track to Attention Scrolling is now people’s favorite pastime. Platforms like TikTok, […]
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November 19, 2025

Schema Markup: The Quiet SEO Power Move Every Business Should Be Using

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November 14, 2025

Mastering Web Design in Bend: Top Trends and Tips for Local Businesses

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November 12, 2025

The Future of AI Agents: What It Means for Your Business

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October 29, 2025

Why You Should Never Stop Blogging . . . Even When It Feels Like No One’s Reading

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October 28, 2025

Does Your Website Still Reflect Your Business? Here’s Why Appearance Still Matters and What You Can Do About It

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October 23, 2025

Why GEO and AEO Are the Next SEO Frontier (And Why You Can’t Ignore Them)

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October 22, 2025

Schema: The Secret Language That Helps Search Engines and AI Understand Your Website

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October 21, 2025

The New Business Paradox: Why Your Brilliant Idea Feels Stuck Before It Even Launches (And the All-In-One Solution Bend Entrepreneurs Wish They’d Known About Sooner)

I’ll never forget the conversation I had with a Bend massage therapist in early 2023. Sarah had just left her position at a local spa to open her own wellness practice—something she’d been dreaming about for eight years. She had the training, the client relationships, the perfect downtown location. Everything was falling into place. Except […]
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Why being discoverable by AI language models matters for business by Just By Design
September 30, 2025

Why Small Businesses Should Care About LLMO (Large Language Model Optimization)

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Interior Design
September 16, 2025

Interior Designers: Don’t Let AI Forget You Exist

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Just By Design website design portfolio showing interior page layouts
September 16, 2025

Why Manufacturers Need to Care About AI Citations

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September 16, 2025

How Realtors Can Get AI to Sell For Them

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Just By Design website design portfolio showing interior page layouts
September 16, 2025

Why Dentists Should Care About AI Citations (LLM Seeding)

More and more patients are skipping Google and asking AI tools like ChatGPT for advice. If someone types “Best dentist near me for veneers” into an AI and your practice doesn’t come up, you’re invisible. What’s an LLM? LLM stands for Large Language Model—the AI brains behind tools like ChatGPT or Google Gemini. They pull […]
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Digital Marketing by Just By Design
August 21, 2025

Is It Time to Rebrand?

7 Questions to Help You Decide Your brand isn’t just how you look—it’s how you make people feel. But sometimes, what worked five years ago doesn’t reflect who you are today. If you’re wondering whether it’s time to rebrand, ask yourself these seven questions: Has your business outgrown your current logo, look, or messaging? Are […]
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Digital Marketing by Just By Design
August 20, 2025

Launch Readiness Checklist

Is Your Business Ready to Launch? Before you hit publish on your new website or announce your brand to the world, make sure all your pieces are aligned for a strong start. Use this checklist to assess whether you’re ready—or if you need to tighten a few things up first. This is the same list […]
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February 18, 2025

How Graphic Design Enhances Your Brand’s Online Presence

Discover how graphic design elevates your brand’s online presence in our blog ‘How Graphic Design Enhances Your Brand’s Online Presence’.
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January 29, 2025

12 SEO Hacks to Increase Your Customer Conversion

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January 22, 2025

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January 22, 2025

10 Ways to Boost Your Marketing Results with Strategic Branding

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January 7, 2025

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Common Landing Page Mistakes and How to Avoid Them

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December 10, 2024

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November 5, 2024

Why a Custom Dental Website is Worth the Investment

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October 29, 2024

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October 21, 2024

How Can a Videography Service Boost My Brand’s Image?

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October 16, 2024

How Branding Solutions Drive Online Success

Discover how branding solutions can elevate your online success in our latest blog, ‘How Branding Solutions Drive Online Success’.
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June 6, 2024

How to Create a Content Calendar for Social Media

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jbd new website
June 4, 2024

Why It’s Important to Update Your Website Every Few Years

In the ever-evolving digital landscape, maintaining an updated website is crucial for businesses aiming to stay relevant and competitive. Your website is often the first interaction potential customers have with your brand, making it a vital component of your marketing strategy. Here are several compelling reasons why you should update your website every few years. […]
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May 22, 2023

Why LinkedIn Posts are a Game-Changer for Small Businesses!

Welcome to the digital era, where social media platforms have become essential tools for small businesses to shine, engage with their target audience, and drive growth. While Facebook, Instagram, and Twitter are popular choices, one platform that shouldn’t be underestimated is LinkedIn. LinkedIn, a professional networking site, presents unique opportunities for small businesses to connect […]
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AI For Content Marketing: What you need to know
March 9, 2023

AI + HI: The Future of Content Marketing

AI + HI: The Future of Content Marketing Content is still the heartbeat of digital marketing—driving traffic, building trust, and fueling growth. But let’s be honest: creating quality content consistently is hard. That’s where AI comes in. Artificial intelligence has transformed how we create, optimize, and scale content. Yet while it’s a powerful tool, it’s […]
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Lady Frustrated Searching for a Web Hosting Provider
January 17, 2023

3 Don’ts When Choosing a Hosting Provider

We know web hosting is about as exciting to think about as a root canal. It’s much easier to just push it into the deep dark crevasse of ‘I’ll get to that later.’ However, not all web hosting providers are created equal, and understanding the don’ts when evaluating a provider is vital to the success […]
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Focus on the Customer
November 15, 2022

Being Strategic With Your Marketing . . .

Step 3: Focus on Your Current Customers We’ve made it to the final step in our “Being Strategic in A Slowing Economy” series … focusing on your existing customers.  Customer retention is always key in a business development strategy and is even more vital when things become uncertain with the economy.  When reallocating marketing spending […]
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Step 2: Set SMART Goals
October 25, 2022

Being Strategic With Your Marketing . . .

Step 2: Make SMART Goals Now that you have completed step one and understand what marketing channels perform best, it’s time to move on to step two… Set SMART Goals.   The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound.  Defining your goals by these criteria will ensure that you stay on target in meeting your objectives.  […]
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Evaluate your Marketing Channels
October 23, 2022

Being Strategic With Your Marketing…

Step 1: Evaluate Your Channels Research is unanimous regarding marketing spending when the economy becomes uncertain… Don’t Cut Your Budget! But it is also evident that companies that have kept market share, or even grown during an economic downturn, simplify their marketing efforts by focusing on those channels that have proven effective. ⁠ ⁠ Now […]
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It's important to advertise in uncertain times.
October 22, 2022

How To Be Strategic With Marketing In A Slowing Economy

When the economy slows and becomes uncertain, many organizations knee jerk reaction is to pull back on their marketing efforts. We get it! With rising interest rates, supply chain issues, and expenses going through the roof, most businesses are feeling the pinch. ⁠ ⁠However, marketing is important to the health and longevity of your business, […]
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What's in a brand
September 27, 2022

7 Key Elements That Make Up A Brand

When asked “what is your brand”, the response we get most often is… my logo.  “Brand“ is a well-recognized word in business and marketing, but is a concept that is not readily understood.  While a name and logo are important assets of a brand, “brand” is not synonymous with your logo. So, what is a […]
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September 22, 2022

3 simple things to improve your SEO

You want your business to rank higher in search, but don’t know where to start with search engine optimization (SEO). SEO can seem intimidating…we’re here to help. Here are 3 simple things you can do now to improve your SEO. Create and Post High-Quality Fresh Content Content that is optimized for certain keywords and topics […]
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