Email Marketing: Smart Messaging That Lands, and Gets Opened
Email isn’t dead. It’s just crowded. Just By Design helps service businesses across Portland, Bend, and Central Oregon cut through the noise with clear, compelling emails that reflect your brand, build trust, and drive action.
What is email marketing?
Email marketing is a direct communication channel that uses targeted, brand-aligned messages to nurture leads, retain customers, and drive conversions. Just By Design is a digital marketing agency founded in 2001 that plans, writes, designs, and automates email campaigns for service businesses, from one-off campaigns to full email systems.
Email isn’t dead. It’s just crowded.
The people on your list already know you. The right message, sent to the right person at the right time, turns that familiarity into booked work.
- Generic blastsThe same message to everyone, so most of it gets ignored.
- Off-brand designTemplates that don’t look or sound like your business.
- No follow-throughNo segments, no automations, and no idea what’s working.
- Just By DesignClear, on-brand emails, smart segments and automations, and tracking that shows what’s working.
Emails that get read and get results
Whether it’s a newsletter, a nurture series, or a flash promo that needs to land fast, every email is written with purpose and designed to match your brand.
Campaign planning and writing
From subject lines to sign-offs, every email is written with purpose, in your voice, and aligned to your goals.
Design and platform setup
Mobile-optimized layouts in platforms like Mailchimp or Constant Contact.
Segmentation and automations
Smarter list targeting and triggered flows that send the right message to the right person at the right time.
Performance tracking
Open rates, click-throughs, and conversions. We help you monitor the metrics that matter most.
AI-assisted testing
AI helps A/B test subject lines, optimize send times, and learn from past campaigns, so your emails keep getting smarter.
One-off or full system
A single campaign that needs to land, or a complete email system built from the ground up.
Your list already knows you. Give them a reason to call.
Emails that reflect your brand, build trust, and drive action.
From first send to a system that runs itself
Every email program follows a clear path.
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Plan
Goals, audience segments, and a calendar built around your business.
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Write and design
On-brand emails, written in your voice and built for every screen.
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Automate
Welcome series, follow-ups, and nurture flows that run in the background.
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Measure and improve
We track opens, clicks, and conversions, then refine what we send.
Email works best with the rest of your marketing
When every channel tells the same story, each one works harder.
Social media
Tie email and social together. Social content grows your audience, and email keeps them close.
SEO and content
Every article you publish becomes email content, and every email sends readers back to content that ranks.
AI workflow automation
Want automation beyond email? Start here to explore AI-powered workflows for your business.
Brand voice
Emails should sound like you. Your brand voice keeps every message consistent.
Straightforward pricing
Clear starting points so you can tell quickly whether we’re a fit.
Website build or redesign
Custom WordPress builds with SEO, schema, and AI visibility structure from day one.
SEO and AI visibility
Ongoing visibility in Google and AI search. 6-month initial term, then month to month or annual (save 10%).
Branding
Positioning, messaging, brand voice, and a visual identity refresh that every website and campaign builds on.
Social media retainers start at $950/month. Every engagement starts with a free 30-minute consult.
Launching a new business?
LaunchPad bundles brand identity, a streamlined website, SEO and Google Business Profile setup, and launch content into one package with no surprise add-ons.
Email marketing at Just By Design
- Founded
- 2001 in Bend, Oregon
- Platforms
- Mailchimp, Constant Contact, and similar
- Services
- Campaigns, newsletters, automations, segmentation, tracking
- Service area
- Portland metro, Lake Oswego, Bend, Central Oregon, Coeur d’Alene
- Engagement
- One-off campaigns or full email systems
Justine Kingston
Brand Strategist and Founder, Just By Design
Justine founded Just By Design in 2001 and has spent more than 25 years in branding, content, and digital marketing for service businesses across the Pacific Northwest.
She leads every engagement personally, working with a close-knit team of writers and designers.
Frequently asked questions about email marketing
How much does email marketing cost?
Email marketing is scoped to what you need, from a single campaign to a complete email system with automations. We give you a clear number on a free 30-minute consult.
Which email platforms do you work with?
We design and set up campaigns in platforms like Mailchimp and Constant Contact, and can work in the platform you already use.
Can you write the emails for us?
Yes. We write every email with purpose, from subject lines to sign-offs, in your brand voice and aligned to your goals.
What are email automations?
Automations are triggered emails that send on their own, like a welcome series for new subscribers or a follow-up after someone requests a quote, so the right message reaches the right person at the right time.
How do you measure email performance?
We track open rates, click-throughs, and conversions, and use AI tools to test subject lines and send times, so your results keep improving over time.
Do you offer one-off campaigns?
Yes. Whether you need a single campaign that has to land fast or a full email system buildout, we make sure your emails get read and get results.
Ready for emails people actually open?
A free 30-minute consult shows you what your list could be doing for your business and where to start.