Most businesses have more going for them than their marketing shows. The website looks dated, the messaging is vague, AI tools can’t find them, and their best clients came through referrals rather than anything they built intentionally. That gap between how good you actually are and how clearly that shows up online is exactly what Justine Kingston fixes.
Who Is Justine Kingston?
Justine Kingston is the founder and brand strategist behind Just By Design, a digital marketing and web design agency based in Bend, Oregon. She founded the agency in 2001 and has spent more than two decades helping small and mid-size service businesses build brand clarity, earn search visibility, and get recommended by AI-powered discovery tools.
- Founded Just By Design in 2001, based in Bend, Oregon
- Specializes in brand strategy, SEO, AI visibility, and web design
- Works directly with clients in Bend, Portland, and Central Oregon
- Recognized by DesignRush as a top SEO agency principal, 2026
The WorkWhat Justine Does
Justine leads every Just By Design engagement personally. No handoffs to a junior team, no templated deliverables, no strategy that lives in a slide deck and never gets executed.
Her work spans brand strategy, web design, SEO, content development, and AI visibility, with particular focus on helping businesses structure their digital presence so they are clearly understood by both people and AI-powered discovery systems. If AI tools cannot find you, cannot describe you accurately, or cannot confidently recommend you, that is a structural problem, and it is one Justine is built to solve.
She serves small and mid-size service businesses across Bend, Portland, Central Oregon, and Coeur d’Alene, and works with clients nationwide who want long-term visibility rather than short-term traffic spikes.
“Most businesses I work with have the right ingredients but the wrong structure. AI cannot recommend what it cannot clearly understand. My job is to fix the gap between how good you actually are and how clearly that shows up online.”
Justine Kingston · Founder + Brand Strategist, Just By Design
ExpertiseAreas of Focus
Brand Strategy and Voice Architecture
Positioning, messaging, and brand voice that is clear enough for people to trust and structured enough for AI to understand. This is where every engagement starts before any execution happens.
Search Engine Optimization (SEO)
Technical foundations, content architecture, and keyword strategy built for long-term organic growth. No shortcuts, no tactics that work until the next algorithm update.
AI Visibility and LLM Discovery
Structuring your brand, website, and content so AI tools like ChatGPT, Perplexity, and Google AI Overviews can accurately interpret, cite, and recommend your business. This is the layer most agencies are not yet building.
Web Design and Digital Experience
Websites built for clarity and conversion, not just aesthetics. Every design decision supports how people and search tools evaluate your business.
Content Strategy and Local SEO
Pillar-and-cluster content systems that build topical authority over time. Location-specific strategy for businesses competing in Bend, Portland, Central Oregon, and surrounding markets.
The ApproachHow Justine Works
Justine asks harder questions than most clients expect. Not to be difficult, but because shallow answers produce shallow marketing. Before recommending a single tactic, she wants to understand your business model, your best clients, your competitive position, and where you want to be in three years.
From there the work is focused, structured, and built to compound. Every deliverable connects back to the foundation: clarity, authority, and consistency across every touchpoint where people and AI encounter your brand.
Recognition
Recognized by DesignRush as a top SEO agency principal to hire in 2026. BBB Accredited Business. Founder of Just By Design, established in Bend, Oregon in 2001.
ExploreWork With Just By Design
Every engagement is led personally by Justine. Start with the service that fits your current focus.
Start Here
The Visibility Blueprint
AI Visibility
LLM Discovery
Brand Strategy
Brand Voice Architecture
Search
SEO & Content Strategy
Web
Website Design
Not Sure?
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FAQs: Working With Justine Kingston
Do I work directly with Justine or a team?
Directly with Justine. Every Just By Design engagement is led personally from the first conversation through delivery. There is no handoff to a junior team or account manager. That has been the model since 2001 and it is not changing.
What types of businesses does Justine work best with?
Small and mid-size service businesses that are ready for what is next. That typically means established companies that want to strengthen their visibility, emerging brands building their foundation, or businesses that have invested in a website and SEO but are not sure why they are not getting found.
Industries with dedicated JBD frameworks include contractors and builders, bookkeepers and accountants, B2B software companies, cosmetic dentists, pediatric dentists, custom cabinet makers, interior designers, and staffing and recruiting firms. Not on the list? Reach out. The methodology transfers.
What does AI visibility mean and why does Justine focus on it?
AI visibility is the ability for your business to be understood, cited, and recommended by AI-powered tools like ChatGPT, Perplexity, and Google AI Overviews. Justine focuses on it because search behavior has fundamentally shifted. Ranking on Google is still important, but if AI tools cannot accurately describe your business or confidently recommend you, you are invisible to a growing share of buyers. She builds the structural signals that close that gap. Learn more about AI visibility.
Where is Just By Design based and who do you serve?
Just By Design is based in Bend, Oregon, and has been since 2001. Justine works with businesses in Bend, Portland, Central Oregon, and Coeur d’Alene, and serves clients nationwide who want long-term visibility over short-term tactics.
What is the best way to start?
Schedule a free conversation at justbydesign.com/contact. Justine will ask about your business, where you are, and what you are trying to build. From there she recommends the right level of engagement, whether that is a focused one-time project, a strategic sprint, or an ongoing retainer. No packages, no pressure.
Ready to close the visibility gap?
Start with a free conversation. Justine will tell you exactly where you stand and what to prioritize.
Schedule a Free Consult →
justbydesign.com · 541.526.3406