“Justine is attentive, knowledgeable, and a true collaborator. She truly cares about the success of her clients and makes great recommendations.”
Molly B.Google review
Founder · Just By Design
Justine Kingston: Brand Strategist and AI Visibility Expert
Founder of Just By Design. Since 2001, Justine has helped service businesses in Bend, Portland, Central Oregon, and beyond build brand clarity, SEO authority, and AI visibility, and she leads every engagement personally.
Since 2001Founder of Just By Design
2001Founded Just By Design
25+Years in digital marketing
5.0Google rating
Quick answer
Who is Justine Kingston?
Justine Kingston is the founder and brand strategist behind Just By Design, a digital marketing and web design agency based in Bend, Oregon. She founded the agency in 2001 and has spent more than two decades helping small and mid-size service businesses build brand clarity, earn search visibility, and get recommended by AI-powered discovery tools.
- Founded Just By Design in 2001, based in Bend, Oregon
- Specializes in brand strategy, SEO, AI visibility, and web design
- Works with clients in Bend, Portland, Central Oregon, and Coeur d’Alene
- Recognized by DesignRush as a top SEO agency principal, 2026
The work
What Justine does
Justine leads every Just By Design engagement personally. No handoffs to a junior team, no templated deliverables, and no strategy that lives in a slide deck and never gets executed.
Her work spans brand strategy, web design, SEO, content development, and AI visibility, with a particular focus on structuring a business’s digital presence so it is clearly understood by both people and AI-powered discovery tools. If AI tools cannot find you, describe you accurately, or confidently recommend you, that is a structural problem, and it is the one Justine is built to solve.
She works side by side with owners who are hands-on in their business, as a true partner rather than a vendor who hands over a deliverable and disappears.
She serves small and mid-size service businesses across Bend, Portland, Central Oregon, and Coeur d’Alene, and works with clients nationwide who want long-term visibility rather than short-term traffic spikes.
Most businesses have more going for them than their marketing shows. The website looks dated, the messaging is vague, AI tools can’t find them, and their best clients come through referrals rather than anything they built on purpose. That gap is exactly what Justine fixes.
Expertise
Areas of focus
Area 01
Brand strategy and voice
Positioning, messaging, and brand voice clear enough for people to trust and structured enough for AI to understand. Every engagement starts here.
Area 02
Search engine optimization
Technical foundations, content architecture, and keyword strategy built for long-term organic growth, not tactics that fade with the next algorithm update.
Area 03
AI visibility and LLM discovery
Structuring your brand, website, and content so ChatGPT, Perplexity, and Google AI Overviews can accurately interpret, cite, and recommend your business.
Area 04
Web design and digital experience
Websites built for clarity and conversion, where every design decision supports how people and search tools evaluate your business.
Area 05
Content strategy and local SEO
Pillar-and-cluster content that builds topical authority over time, with location strategy for Bend, Portland, Central Oregon, and surrounding markets.
Not sure where to start?
The Visibility Blueprint
A strategic starting point that shows where your brand, website, and visibility stand today and what to fix first.
The approach
How Justine works
“Most businesses I work with have the right ingredients but the wrong structure. AI cannot recommend what it cannot clearly understand. My job is to fix the gap between how good you actually are and how clearly that shows up online.”
Justine asks the questions most agencies skip, because shallow answers produce shallow marketing. Before recommending a single tactic, she wants to understand your business model, your best clients, your competitive position, and where you want to be in three years.
From there, the work is focused, structured, and built to compound. Every deliverable connects back to the foundation: clarity, authority, and consistency everywhere people and AI encounter your brand.
Justine Kingston, Founder and Brand Strategist
Client voices
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What it’s like to work with Justine
“Her forward-thinking approach and profound insight into modern marketing, particularly its intersection with AI, have been a game-changer for our business.”
Mark A.Luxe Window Works
“Justine was responsive, creative, and easy to work with. I’m very happy with the final result and highly recommend her.”
Tammy A.Owner, Taxnbooks
“Justine allowed our enthusiasm and ideas to run wild, while simultaneously using her knowledge and experience to guide us to an excellent finished product.”
Michael ReedLaunchNW
“I highly recommend working with Justine and Just By Design! Our website revamp turned out SO GOOD!! I could not be happier with our experience, from start to finish, she made the whole process so easy!”
Alison G.Brian’s Cabinets
“Just By Design is an outstanding website developer. Their expertise, creativity, and professionalism have significantly improved our online presence.”
Rob B.Long Painting Company
Recognition
Credentials that count
DesignRush, 2026Recognized as a top SEO agency principal to hire
BBB AccreditedJust By Design is a BBB Accredited Business
Since 2001Founded Just By Design in Bend, Oregon
5.0 on GoogleRead client reviews
Work with Just By Design
Every engagement is led personally by Justine. Start with the service that fits your current focus.
Investment
Straightforward pricing
Clear starting points so you can tell quickly whether we’re a fit.
Project
Website build or redesign
$6,500+
Custom WordPress builds with SEO, schema, and AI visibility structure from day one.
Monthly retainer
SEO and AI visibility
$1,250+
Growth $1,250 · Accelerate $1,950 per month
Ongoing visibility in Google and AI search. 6-month initial term, then month to month or annual (save 10%).
Project
Branding
$3,500+
Brand Foundation · Brand + Website from $9,500
Positioning, messaging, brand voice, and a visual identity refresh that every website and campaign builds on.
Social media retainers start at $950/month. Every engagement starts with a free 30-minute consult.
LaunchPad
Launching a new business?
LaunchPad bundles brand identity, a streamlined website, SEO and Google Business Profile setup, and launch content into one package with no surprise add-ons.
FAQ
Working with Justine Kingston
Do I work directly with Justine or a team?
Directly with Justine. Every Just By Design engagement is led personally from the first conversation through delivery, backed by a small team of experienced specialists. There is no handoff to a junior account manager, and that has been the model since 2001.
What types of businesses does Justine work best with?
Small and mid-size service businesses that are ready for what is next: established companies that want stronger visibility, emerging brands building their foundation, and businesses that invested in a website and SEO but are not sure why they are not getting found. Industries with dedicated JBD frameworks include contractors and builders, bookkeepers and accountants, B2B software companies, cosmetic and pediatric dentists, custom cabinet makers, interior designers, and staffing and recruiting firms.
What is AI visibility, and why does Justine focus on it?
AI visibility is whether tools like ChatGPT, Perplexity, and Google AI Overviews can understand, cite, and recommend your business. Justine focuses on it because search behavior has shifted. Ranking on Google still matters, but if AI tools cannot accurately describe you, you are invisible to a growing share of buyers.
Where is Just By Design based, and who do you serve?
Just By Design has been based in Bend, Oregon since 2001. Justine works with businesses in Bend, Portland, Central Oregon, and Coeur d’Alene, and with clients nationwide who want long-term visibility over short-term tactics.
What is the best way to start?
Schedule a free 30-minute consult. Justine will ask about your business, where you are, and what you are trying to build, then recommend the right fit, whether that is a website project, branding, or an ongoing SEO and AI visibility retainer.
Let’s talk
Ready to close the visibility gap?
Start with a free conversation. Justine will tell you exactly where you stand and what to prioritize.