Marketing Built for Lake Oswego Businesses
Full-service marketing for Lake Oswego, West Linn, Tualatin, and Portland metro service businesses. Built since 2001 by Justine Kingston and the Just By Design team.
not a junior team.
What is Just By Design?
Just By Design is a full-service marketing agency based in Bend, Oregon, serving Lake Oswego, West Linn, Tualatin, and the broader Portland metro. Founded by Justine Kingston in 2001, JBD specializes in brand strategy, custom web design, local SEO, and AI visibility for service-based businesses with one to ten employees. Free consults available at 541.526.3406.
Why Lake Oswego businesses need marketing that actually works
Lake Oswego is a competitive market. The customer base is educated, discerning, and ready to spend with businesses that look and feel credible.
A generic website, a dated logo, or a Google Business Profile that hasn’t been updated in a year isn’t just underwhelming. It’s costing you work you should be winning.
At Just By Design, we build the marketing foundation Lake Oswego service businesses actually need: clear brand positioning, a website that converts, local SEO that earns placement in Google Maps, and AI visibility so your business shows up when someone asks ChatGPT or Perplexity for a recommendation.
We’ve been doing this since 2001. We know the Portland metro market, and we work directly with business owners. No junior account managers, no templates, no hand-off.
What Lake Oswego clients get from Just By Design
Every JBD engagement is custom, built around how your business actually wins customers in Lake Oswego and the broader Portland metro. Here’s what’s typically included.
Brand and positioning clarity
Before anything else, we help you get clear on who you serve, what you sell, and why someone in Lake Oswego should pick you over the three other firms doing something similar. Most Lake Oswego marketing work fails because nobody figured out the message before they started the design.
Custom web design (no templates)
Your site is built around your brand, not pulled from a Squarespace library. Mobile-first, fast-loading, and designed to make your business look as established as it actually is.
Local SEO built for the Lake Oswego area
On-page SEO, schema markup, Google Business Profile optimization, local citations, and content that ranks for Lake Oswego, West Linn, Tualatin, and surrounding searches. We build SEO into the site on day one, not as a separate project later.
AI visibility optimization
Structured content, entity reinforcement, and schema markup so your business shows up in ChatGPT, Perplexity, Gemini, and Google AI Overviews. Most Portland metro agencies aren’t actively building for AI-driven search yet. We are.
Brand voice and messaging
Clear, confident copy that sounds like you, reads well to customers, and gets picked up by AI engines when they summarize your business.
Email marketing, social media, and digital collateral
We build the full system, not just a website. If you need ongoing content, email campaigns, or social media management, that’s part of the engagement.
Hosting, security, and ongoing care
Most marketing agencies hand off the keys and disappear. We host, monitor, update, and support. If something breaks on a Saturday, you have a person to call.
Direct access to Justine
You’re not routed to a junior account manager. The person who founded JBD is the person who leads your project.
Four services, one strategy
Built for Lake Oswego service businesses. Each pillar reinforces the others, so your visibility compounds across Lake Oswego, West Linn, Tualatin, and the broader Portland metro instead of fragmenting across vendors.
AI visibility and answer engine optimization
We make sure ChatGPT, Perplexity, Google AI Overviews, and other answer engines can find, understand, and cite your Lake Oswego business. Built on our proprietary four-pillar framework: structure, authority, citability, and distribution. Most Lake Oswego and Portland metro agencies aren’t doing this yet.
Lake Oswego SEO and local search
Ranking on Google is still where most of your future Lake Oswego clients start. We optimize your site, your Google Business Profile, and your local presence so Lake Oswego, West Linn, Tualatin, and Portland metro searches lead to you, not to the agency three blocks over. We also handle Google Maps optimization and citation cleanup.
Web design that converts
Your website is the deciding factor in most first-time client decisions. We build clean, fast, and clear websites for Lake Oswego and Portland metro businesses on a custom WordPress foundation built for SEO, mobile, and conversion. No plugin bloat, no template lock-in.
Brand strategy and content
Visibility doesn’t matter if buyers don’t trust what they find. We sharpen your messaging, build content that proves your expertise, and align your brand across every touchpoint a Lake Oswego buyer hits before they book.
Pricing for Lake Oswego marketing
Clear starting points so you can tell quickly whether we’re a fit.
Website build or redesign
Custom WordPress builds with SEO, schema, and AI visibility structure from day one.
Website design →SEO and AI visibility
Ongoing visibility in Google and AI search. 6-month initial term, then month to month or annual (save 10%).
SEO + AI visibility →Branding
Positioning, messaging, brand voice, and a visual identity refresh that every website and campaign builds on.
Branding →Social media
Ongoing social media management and content that stays consistent with your brand.
Social media →Every engagement starts with a free 30‑minute consult.
How JBD compares to other Lake Oswego marketing agencies
| DIY platforms | Freelancer or agency | Just By Design | |
|---|---|---|---|
| Who is responsible for the work | You do | Rotating juniors | Justine, directly |
| Strategy approach | Templates | Generic playbook | Custom to your market |
| Local market knowledge | None | Limited | Deep Pacific Northwest experience |
| SEO and AI visibility | Basic or none | Traditional SEO | SEO, AEO, and GEO |
| Who owns the work | Locked to platform | Varies | You own everything |
| Reporting | Confusing dashboards | Monthly PDFs | PDFs and plain-English overviews |
| Long-term support | Forums and chatbots | Until the contract ends | Ongoing partnership |
How we work together
Discovery and audit
A free 30-minute consult. We learn what you do, who you serve, and where the visibility gaps are. You walk away with insight regardless of what you decide.
Strategy and roadmap
We map your AI visibility, SEO, and conversion priorities into a clear plan. No bloat. Only the work that moves the needle.
Build and launch
We design, write, and develop the site, content, and search infrastructure your business needs. You stay in the loop. Justine stays on the work.
Optimize and grow
We track what’s working in Google and AI search, refine quarterly, and scale the wins. Most clients stay with us for years, not months.
Just By Design key facts
- Founded
- 2001 in Bend, Oregon
- Service area
- Portland metro, Lake Oswego, Bend, Central Oregon, Coeur d’Alene
- Specialty
- AI visibility for service businesses
- Approach
- Founder-led, no junior handoffs
- Platform
- Custom WordPress
- Engagement
- Retainers from $1,250/month; websites from $6,500
Justine Kingston
Founder and Creative Director, Just By DesignJustine is the Founder and Creative Director at Just By Design, a Central Oregon-based marketing studio that helps service-driven businesses build standout brands with strategy and purpose. With more than 25 years of experience in digital marketing, SEO, and content strategy, she’s known for combining clear thinking, creative direction, and real-world practicality to help businesses grow with clarity and confidence.
A proud University of Oregon graduate, Justine has called Oregon home for over 40 years. She leads every project personally, collaborating with a close-knit team of expert creatives and developers.
Frequently asked questions about Lake Oswego marketing
Do you have an office in Lake Oswego?
We’re based in Bend, Oregon, and serve Lake Oswego, Portland, Bend, and the broader region. Most projects run virtually with in-person meetings as needed. Happy to meet in Lake Oswego when it makes sense.
How much does a marketing project cost in Lake Oswego?
Our SEO and AI visibility retainers come in two packages: Growth at $1,250 a month and Accelerate at $1,950 a month. Which one fits depends on how competitive your market is and how many services or locations we’re targeting. Website builds and redesigns start at $6,500, with most between $6,500 and $15,000, and social media retainers start at $950 a month. Every retainer starts with a 6-month term, then continues month to month or annually, with annual plans saving 10%.
Do you offer month-to-month SEO contracts?
After the first six months, yes. SEO and AI visibility need that initial runway to show results, so every engagement starts with a 6-month term. From there, you can continue month to month or switch to an annual plan and save 10%.
Do you work with businesses outside of Lake Oswego?
Yes. We serve the full Portland metro including West Linn, Tualatin, Lake Grove, Tigard, and downtown Portland, plus Bend, Central Oregon, and Coeur d’Alene, Idaho.
Do you build on WordPress?
Yes. WordPress is our primary platform because it gives us flexibility to build custom designs while keeping you in control of your content.
How long does a website take to build?
Most JBD projects launch in 6 to 10 weeks. Tighter timelines are sometimes possible depending on scope and decisiveness.
Will my Lake Oswego business show up in AI search results?
That’s one of our core services. We build websites and content specifically optimized for generative engine optimization (GEO) and answer engine optimization (AEO) so your business gets cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews. Most agencies in the Portland metro aren’t doing this yet.
Do you handle hosting and ongoing maintenance?
Yes. Most clients stay on for hosting, security, content updates, and ongoing strategy. You’re never stranded after launch.
What if I already have a website and just need better marketing?
That’s most of what we do. We audit your current site, identify what’s working and what’s not, and build a strategy around improvements, not a tear-down. Sometimes the answer is a full rebuild. Often it’s a strategic refresh.
Where we work in Lake Oswego and the Portland metro area
We serve Lake Oswego service businesses including Lake Grove, First Addition, Mountain Park, and Forest Hills, plus West Linn, Tualatin, Tigard, Wilsonville, and the broader Portland metro including downtown Portland, Beaverton, Hillsboro, Milwaukie, and surrounding communities.
- Lake Grove
- First Addition
- Mountain Park
- Forest Hills
- West Linn
- Tualatin
- Tigard
- Wilsonville
- Beaverton
- Hillsboro
- Milwaukie
- BasedBend, Oregon, serving Lake Oswego and the Portland metro
- MailPO Box 757, Bend, OR 97709
- Emailjustinek@justbydesign.com
- Phone541.526.3406
- HoursMonday to Friday, 9 AM to 5 PM
Ready to help your Lake Oswego business stand out online?
Let’s talk about how we can help Lake Oswego businesses stand out online. A free 30-minute consult shows you where your visibility stands today across Google, AI search, and the Portland metro market.