Social Media and Digital Collateral: Content That Connects, Consistently
Your digital presence doesn’t stop at your website. From Instagram to LinkedIn, email headers to print brochures, Just By Design builds cohesive visual and content systems that bring your brand to life everywhere your audience is scrolling, clicking, or holding something in their hands.
What are social media management and digital collateral?
Social media management and digital collateral are the visual and content systems that extend a brand’s presence beyond its website, across the platforms and materials where people discover, evaluate, and engage with a business. Just By Design is a social media and brand content agency founded in 2001 that creates social strategies, branded graphics, ads, and marketing collateral for service businesses across Portland, Bend, and Central Oregon.
Attention spans are short. Consistency is your secret weapon.
People decide in seconds whether your business feels credible. When every post, ad, and brochure looks and sounds like the same brand, you earn that trust faster.
- Random postingPosts when there’s time, with no plan, no rhythm, and no clear goal.
- Off-brand designEvery graphic looks a little different, so nothing builds recognition.
- Scattered vendorsOne person for social, another for ads, a third for print, all telling different stories.
- Just By DesignOne content system, built on your brand, planned around your goals, and consistent everywhere.
Branded content for every platform
Scroll-stopping social graphics, campaigns, ads, and print pieces, designed as one system so your brand is instantly recognizable.
- Update your profile
- Answer real questions
- Post consistently
Save for later
Social graphics and templates
Branded, scroll-stopping designs built in Canva or Adobe, so your team can reuse them with ease.
Content planning and campaigns
Strategic content calendars tailored to your goals, whether that’s engagement, visibility, or clicks.
Digital ads and banners
High-impact visuals with messaging that converts, sized for every platform.
Marketing collateral
Pitch decks, PDFs, brochures, flyers, and signage, designed with polish and purpose.
Paid search management
Ongoing SEM management, or guidance for in-house teams running their own campaigns.
AI-powered tools
Practical ways to use AI to streamline campaign planning, optimize ads, and track what’s working.
Turn clicks into customers, month after month.
Content that looks like you, sounds like you, and shows up on schedule.
A content rhythm you can count on
Every month follows the same clear cycle, so your brand never goes quiet.
-
Plan
A content calendar built around your goals, your services, and what’s happening in your business.
-
Create
Branded graphics and messaging in your voice, designed as a consistent system.
-
Publish
Content goes out on schedule across the platforms your audience actually uses.
-
Measure and refine
We track what’s delivering results, and what’s not, then adjust the plan.
Social works best with the rest of your marketing
When social, search, email, and your website tell the same story, every channel works harder.
Branding and brand voice
Stay visually consistent. Your brand and voice are the foundation for every post.
SEO and content
Social extends the reach of the content that ranks, and the two reinforce each other.
Email marketing
Extend your message beyond social. Email reaches the people who already know you.
Website design
Social sends people somewhere. A website that converts turns that attention into leads.
Straightforward pricing
Clear starting points so you can tell quickly whether we’re a fit.
Website build or redesign
Custom WordPress builds with SEO, schema, and AI visibility structure from day one.
SEO and AI visibility
Ongoing visibility in Google and AI search. 6-month initial term, then month to month or annual (save 10%).
Branding
Positioning, messaging, brand voice, and a visual identity refresh that every website and campaign builds on.
Social media retainers start at $950/month. Every engagement starts with a free 30-minute consult.
Launching a new business?
LaunchPad bundles brand identity, a streamlined website, SEO and Google Business Profile setup, and launch content into one package with no surprise add-ons.
Social media at Just By Design
- Founded
- 2001 in Bend, Oregon
- Services
- Social graphics, content planning, ads, collateral, SEM
- Tools
- Canva and Adobe templates your team can reuse
- Service area
- Portland metro, Lake Oswego, Bend, Central Oregon, Coeur d’Alene
- Investment
- Social media retainers from $950/month
Justine Kingston
Brand Strategist and Founder, Just By Design
Justine founded Just By Design in 2001 and has spent more than 25 years in branding, design, and digital marketing for service businesses across the Pacific Northwest.
She leads every engagement personally, working with a close-knit team of designers and content creators.
Don’t take our word for it
Frequently asked questions about social media and collateral
How much does social media management cost?
Our social media retainers start at $950 a month. The exact scope depends on your platforms, posting frequency, and goals, and we confirm it on a free 30-minute consult.
What is digital collateral?
Digital collateral is the branded material that supports your marketing beyond your website: social graphics, ads and banners, email headers, pitch decks, PDFs, brochures, flyers, and signage.
Can my team reuse the templates you create?
Yes. We build branded templates in Canva or Adobe so your team can create on-brand content on their own.
Do you design print materials too?
Yes. We design brochures, flyers, signage, and other print pieces alongside your digital content, so your brand looks consistent online and offline.
Do you manage paid ads?
Yes. We provide ongoing SEM management, or guidance for in-house teams running their own campaigns, including how to use AI-powered tools to plan campaigns and track performance.
Does social media help SEO?
Social media extends the reach of your content and builds brand recognition, which supports your search visibility. It works best alongside a clear SEO and content strategy.
Ready for content that actually looks like you?
A free 30-minute consult shows you where your brand is inconsistent today and what a steady content rhythm could do for your business.