Boise web design and SEO, built for how buyers search now
What is Just By Design?
Just By Design is a founder-led web design, SEO and AI visibility agency based in Bend, Oregon since 2001. We work with Boise and Treasure Valley service businesses remotely, helping them get found on Google and named by AI tools like ChatGPT. Free 30-minute consults at 541.526.3406.
Boise has plenty of agencies. What is harder to find is one that builds for how people choose a business today: a quick Google search, a look at reviews, and more and more often, a question to ChatGPT. If your business is not clearly understood by those tools, you are not on the short list.
Just By Design has worked with service businesses across the Pacific Northwest since 2001, including Idaho clients in Coeur d’Alene. We are based in Bend, Oregon and work with Boise businesses remotely, with video calls, shared plans and monthly reporting. You get a senior strategist on your account, not a hand-off to a junior team.
Why work with an agency outside Boise?
We take on a limited number of clients and lead with strategy before design.
Most local shops still optimize only for Google. We structure sites to be cited by AI tools too.
Strategy calls, approvals and reporting run on video and shared docs, and we know the Boise, Meridian and Nampa search landscape through the research we do for each client.
What we do for Boise businesses
Custom websites
Custom WordPress on our own theme, no page builders, no templates. Built to load fast, convert on mobile and carry the structure Google and AI tools need: clear service pages, Treasure Valley service areas, schema.
SEO and AI visibility
Google Business Profile optimization, local service pages for Boise, Meridian, Nampa, Eagle and beyond, content that answers what buyers actually ask, and tracking of how often AI tools mention you.
Lead tracking
GA4 tracking for calls, emails and form submissions, with GoHighLevel forms so every lead is captured and attributed.
Proof (not Boise yet, and we say so)
We don’t have a Boise case study yet. Here is what our work looks like elsewhere:
CNC Homes Central Oregon · Custom builder
Ongoing SEO and AI visibility. On the searches that name the communities they build in and ask who builds there, CNC now leads the tracked local set.
“Working with Justine @ Just By Design has been such a great experience. Since partnering with her this year, we’ve seen tremendous growth in our online presence, social media, and even our visibility in AI searches. Justine is organized, straightforward, professional, and has an incredible attention to detail. She truly understands our business and our goals, and it shows in the results. We could not be happier with her services and highly recommend her!”Candice Danison, Controller, CNC Homes
RDB Solutions Bend · ERP software for lumber
We turned complex software into a site that supports sales conversations.
“Justine is attentive, knowledgeable, and a true collaborator. She truly cares about the success of her clients and makes great recommendations. We love our new website and loved working with Justine and her team! Cannot say enough good things.”Molly B., RDB Solutions
How a remote engagement works
- 01
Free consult
A free 30-minute video call. We learn what you do, who you serve in the Treasure Valley, and whether we are the right fit.
- 02
Visibility Diagnostic
We research how you show up for Boise searches on Google and AI tools versus your top Treasure Valley competitors. Delivered as a Visibility Blueprint and walked through on a video call.
- 03
Build or optimize
Shared drafts, scheduled review calls, one point of contact.
- 04
Monthly reporting
Rankings, AI citations, Google Business Profile actions and tracked leads, explained in plain language.
Pricing for Boise web design and SEO
Clear starting points so you can tell quickly whether we’re a fit.
Website build or redesign
Custom WordPress builds with SEO, schema, and AI visibility structure from day one.
Website design →SEO and AI visibility
Ongoing visibility in Google and AI search. 6-month initial term, then month to month or annual (save 10%).
SEO + AI visibility →Branding
Positioning, messaging, brand voice, and a visual identity refresh that every website and campaign builds on.
Branding →Social media
Ongoing social media management and content that stays consistent with your brand.
Social media →Every engagement starts with a free 30‑minute consult.
How JBD compares to other Boise marketing options
| DIY platforms | Freelancer or agency | Just By Design | |
|---|---|---|---|
| Who is responsible for the work | You do | Rotating juniors | Justine, directly |
| Strategy approach | Templates | Generic playbook | Custom to your market |
| Local market knowledge | None | Limited | Pacific Northwest since 2001 |
| SEO and AI visibility | Basic or none | Traditional SEO | SEO, AEO, and GEO |
| Who owns the work | Locked to platform | Varies | You own everything |
| Reporting | Confusing dashboards | Monthly PDFs | PDFs and plain-English overviews |
| Long-term support | Forums and chatbots | Until the contract ends | Ongoing partnership |
Just By Design key facts
- Founded
- 2001 in Bend, Oregon
- Service area
- Boise and the Treasure Valley (remote), Bend, Central Oregon, Portland metro, Lake Oswego, Coeur d’Alene
- Specialty
- AI visibility for service businesses
- Approach
- Founder-led, no junior handoffs
- Platform
- Custom WordPress
- Engagement
- Retainers from $1,250/month; websites from $6,500
Justine Kingston
Founder and Creative Director, Just By DesignJustine is the Founder and Creative Director at Just By Design, a Central Oregon-based marketing studio that helps service-driven businesses build standout brands with strategy and purpose. With more than 25 years of experience in digital marketing, SEO, and content strategy, she’s known for combining clear thinking, creative direction, and real-world practicality to help businesses grow with clarity and confidence.
A proud University of Oregon graduate, Justine has called Oregon home for over 40 years. She leads every project personally, collaborating with a close-knit team of expert creatives and developers.
FAQ
Are you located in Boise?
No. We are based in Bend, Oregon and work with Boise businesses remotely. We have served Pacific Northwest clients since 2001, including in Idaho, and all strategy, reviews and reporting happen on video calls and shared documents.
Can a non-local agency rank my business in Boise?
Yes. Local rankings depend on your Google Business Profile, reviews, site structure and Boise-specific content, not where your agency sits. We build all of that around your Boise service area.
What is AI visibility, and does it matter in Boise?
It is how often tools like ChatGPT and Google AI Overviews name your business when someone asks who to hire. As more Treasure Valley buyers use those tools, being cited matters as much as ranking.
How much does a website or SEO cost?
Custom websites typically run $6,500 to $15,000. SEO and AI visibility starts at $1,250 a month.
What is the Visibility Diagnostic?
A paid review of how Google and AI tools see your business today against your competitors. You get a Visibility Blueprint with prioritized next steps, whether or not you hire us for the work.
How much is the Visibility Diagnostic?
$750. If you hire us within 60 days, the full $750 is credited toward a website build or redesign, or your first month of SEO and AI visibility. Most people book it after a free 30-minute consult, once we both know it’s a fit.
Where we work in Boise and the Treasure Valley
We work remotely with service businesses across Boise, Meridian, Nampa, Eagle, Garden City, Star, Kuna and Caldwell. In North Idaho, see our Coeur d’Alene digital marketing page.
- Boise
- Meridian
- Nampa
- Eagle
- Garden City
- Star
- Kuna
- Caldwell
- BasedBend, Oregon, working with Boise clients remotely
- MailPO Box 757, Bend, OR 97709
- Emailjustinek@justbydesign.com
- Phone541.526.3406
- HoursMonday to Friday, 9 AM to 5 PM
Find out where you stand in Boise search.
Start with a free 30-minute consult. If we’re a fit, the Visibility Diagnostic is your next step.