Website Design: Custom WordPress Sites Built to Convert and Get Found
Your website isn’t just a portfolio. It’s one of your hardest-working brand assets. Just By Design builds custom, conversion-focused WordPress websites for service businesses across Portland, Bend, Lake Oswego, Central Oregon, and Coeur d’Alene, structured for Google and AI search from day one.
What is website design?
Website design is the process of planning, building, and optimizing a business’s web presence to communicate clearly, earn trust, support search visibility, and convert visitors into customers. Just By Design is a web design agency founded in 2001 that builds custom WordPress websites for service businesses, designed for conversion and structured for search and AI discovery.
Design is only powerful if it’s found
A beautiful website that nobody finds, or that confuses the people who do, is an expensive brochure. We tailor every site with strategy built in, from sitemap to styling to launch.
- Template buildersLook like everyone else, and rarely hold up to real SEO or growth.
- Design-only studiosMake it look great, then leave search, speed, and structure as an afterthought.
- DIY platformsCost you nights and weekends, and lock your content into their system.
- Just By DesignStrategy, design, SEO, and AI visibility structure built together, on a site you own.
Beautiful. Usable. Built to convert.
Every build covers the full picture, from wireframes to launch, so your site works as hard as it looks.
Custom design and UX
Everything from site architecture to conversions, with intentional layouts that guide visitors toward action.
Content and copy support
Clean, clear messaging built for engagement and search, anchored by Brand Voice Architecture.
Technical build and integrations
Coded with performance, accessibility, responsive behavior, and future scalability in mind.
SEO and AI visibility structure
Page hierarchy, schema markup, and SEO foundations in place so you index the right way from day one.
Managed hosting
Fast, secure WP Engine hosting with updates, security, and performance monitoring handled for you.
Built to grow
Better user flow, faster pages, and clearer calls to action, with room to grow without patchwork fixes.
We don’t template your website. We tailor it.
A website that finally works as hard as it looks.
Complex software, made clear.
RDB Solutions builds specialized ERP software for the lumber and building materials industry. The platform was powerful. The website wasn’t telling that story. We translated it into a site that supports sales conversations instead of complicating them.
- Features connected to clear business outcomes
- Solution-based content organized by audience and need
- SEO foundations built for niche industry search terms
“The final result is modern, user-friendly, and exactly what we needed. Cannot say enough good things.”M. Bull, RDB Solutions
Websites we’ve launched
Custom WordPress sites for service businesses, each one designed with purpose and built to grow.
Straightforward pricing
Clear starting points so you can tell quickly whether we’re a fit.
Website build or redesign
Custom WordPress builds with SEO, schema, and AI visibility structure from day one.
SEO and AI visibility
Ongoing visibility in Google and AI search. 6-month initial term, then month to month or annual (save 10%).
Branding
Positioning, messaging, brand voice, and a visual identity refresh that every website and campaign builds on.
Social media retainers start at $950/month. Every engagement starts with a free 30-minute consult.
Launching a new business?
LaunchPad bundles brand identity, a streamlined website, SEO and Google Business Profile setup, and launch content into one package with no surprise add-ons.
How a website project works
Discovery and strategy
A free 30-minute consult, then a deep look at your business, customers, and goals to shape the sitemap and messaging.
Design
Custom layouts built around your brand and the actions you want visitors to take, reviewed with you at every stage.
Build and content
Development, content, schema, and SEO structure, tested for speed, accessibility, and every screen size.
Launch and support
A smooth launch on managed hosting, with ongoing updates, security, and support so your site stays fast.
Website design at Just By Design
- Founded
- 2001 in Bend, Oregon
- Platform
- Custom WordPress
- Hosting
- Managed WP Engine hosting
- Service area
- Portland metro, Lake Oswego, Bend, Central Oregon, Coeur d’Alene
- Investment
- Websites from $6,500; most between $6,500 and $15,000
Justine Kingston
Brand Strategist and Founder, Just By Design
Justine founded Just By Design in 2001 and has spent more than 25 years designing websites, building brands, and leading SEO and content strategy for service businesses.
She leads every project personally, working with a close-knit team of expert designers and developers.
Frequently asked questions about website design
How much does a website cost?
Our website builds and redesigns start at $6,500, and most projects for established service businesses land between $6,500 and $15,000, depending on the number of pages, content needs, and SEO and AI visibility scope. We confirm the exact scope on a free 30-minute consult.
What makes a good business website?
A strong business website is easy to navigate, mobile-friendly, fast, visually aligned with your brand, and structured to support both search visibility and conversions.
Does website design affect SEO?
Yes. Website design affects SEO through site structure, page speed, mobile usability, accessibility, and how easily search engines and AI systems can understand your content.
Is my new website built for AI search?
Yes. Every site we build includes clear page hierarchy, schema markup, and answer-ready content structure, so AI tools like ChatGPT and Google AI Overviews can understand and cite your business.
Can Just By Design redesign an existing website?
Yes. Just By Design redesigns existing websites to improve visual quality, usability, messaging clarity, technical performance, and overall marketing effectiveness.
Will my new website be mobile-friendly?
Yes. Websites are designed to perform well across mobile, tablet, and desktop devices so visitors have a consistent and intuitive experience.
Do you offer website hosting?
Yes. We offer managed WP Engine hosting with updates, security, and performance monitoring, so your site stays fast, secure, and stress-free.
Can website design support long-term business growth?
Yes. A well-built website supports long-term growth by improving credibility, increasing conversions, and creating a stronger foundation for SEO, content marketing, and future updates.
Ready for a website that actually works?
A free 30-minute consult shows you what’s holding your current site back and what a new one should do for your business.