AI visibility agency

AI Visibility and LLM Discovery: Get Cited and Recommended by AI Search

Visibility has changed. Most marketing has not. Just By Design helps service businesses across Portland, Bend, Central Oregon, and Coeur d’Alene get recognized, cited, and recommended by ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Justine Kingston reviewing a practice's online visibility on a tablet with a dental practice owner

25Years in business
100+Pacific Northwest service businesses served
5★Average Google rating
Quick answer

What is AI visibility?

AI visibility is the ability of a business to be recognized, cited, and recommended by AI-powered search systems like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Just By Design is an AI visibility agency founded in 2001 that builds the structure, authority, and content signals these systems rely on for service businesses in Portland, Lake Oswego, Bend, Central Oregon, and Coeur d'Alene.

Why it matters

Ranking is no longer the finish line

More buyers now ask ChatGPT or Google’s AI for a recommendation before they click a single result. If your website and content are not structured clearly, here is what happens:

  • You rank, but you’re not recommendedYour page shows up in Google, but the AI answer above it names someone else.
  • Your message gets misreadAI summarizes your business from scattered, inconsistent signals, and gets it wrong.
  • Clearer competitors winThe businesses that get cited are the easiest to interpret, not the ones producing the most content.
  • Just By DesignWe build the clarity, structure, and authority AI systems need to understand you and name you.
How AI decides

How AI actually chooses what to recommend

AI systems do not rank pages the way traditional search engines do. They evaluate patterns, clarity, and trust across your entire digital presence.

Clarity

How clearly your services, positioning, and audience are defined, in plain language a model can repeat.

Consistency

Whether your business is described the same way on your website, your Google Business Profile, directories, and the wider web.

Answers

How well your content answers the real questions buyers ask, in a format AI can extract and quote.

Structure

How your site is organized, from page hierarchy to schema markup, so AI can parse who you are and what you do.

Credibility

Reviews, third-party mentions, and expertise signals that tell AI your business is safe to recommend.

The result

When these signals align, your business is easier to understand and more likely to surface in both search results and AI answers.

Our framework

The Visibility Blueprint: four pillars

The same framework we use across every engagement. Each pillar strengthens the others, so visibility compounds over time.

01

Structure

Schema markup, entity clarity, content hierarchy, and AI-readable files that make your business parseable by AI systems.

02

Authority

On-site expertise signals and external validation that tell AI your content is trustworthy and credible.

03

Citability

Direct-answer formatting, FAQ structures, and quotable statements that AI systems can extract and cite by name.

04

Distribution

Knowledge Graph presence, directory signals, and cross-platform brand consistency that connect your business to the broader web.

AI business context

What “AI business context” actually means

AI business context is the structured information that helps large language models understand who you are, what you do, and who you serve. It is what gets your brand cited by name in ChatGPT, Perplexity, and Gemini instead of buried beneath a competitor’s link.

Most of it starts with your own words. When your services are explained one way on your homepage, another way on your service pages, and a third way in your Google Business Profile, AI has to guess. Our Brand Voice Architecture process gives your business one clear, consistent way of explaining itself, so every page, writer, and AI summary tells the same story.

Your business can now be discovered in:

  • ChatGPT
  • Perplexity
  • Gemini
  • Google AI Overviews
  • Voice assistants
  • Recommendation tools

AI doesn’t rank pages. It recommends businesses.

Make sure yours is the one it names.

See how AI sees your business

What’s included

How we build AI visibility

We do not treat AI visibility as a separate tactic. It is built into every engagement, working alongside SEO and content strategy.

Website structure being mapped out on paper as a sitemap before design begins

Brand clarity and messaging

We sharpen how your business explains what it does, so AI and buyers get the same clear answer.

Structured site architecture

Page hierarchy, internal linking, and service pages organized the way AI systems read.

Schema and entity signals

Custom schema markup that defines your business, services, and expertise in machine-readable terms.

Answer-based content

FAQs, quick answers, and articles built around the questions your buyers actually ask.

Authority signals

Reviews, citations, directory listings, and third-party mentions that reinforce trust.

Consistency everywhere

Your website, Google Business Profile, and listings aligned so AI sees one business, not three versions of it.

Investment

Pricing for AI visibility and SEO

AI visibility and SEO are one retainer, because they rely on the same signals. Clear starting points so you can tell quickly whether we’re a fit.

Project

Website build or redesign

$6,500+

Custom WordPress builds with SEO, schema, and AI visibility structure from day one.

See website design →

Monthly retainer

SEO and AI visibility

$1,250+
Growth $1,250 · Accelerate $1,950 per month

Ongoing visibility in Google and AI search. 6-month initial term, then month to month or annual (save 10%).

Book a free consult →

Project

Branding

$3,500+
Brand Foundation · Brand + Website from $9,500

Positioning, messaging, brand voice, and a visual identity refresh that every website and campaign builds on.

See branding →

Growth fits one market and a focused set of services. Accelerate fits competitive markets, multiple services, or multiple locations. Social media retainers start at $950/month.

LaunchPad

Launching a new business?

LaunchPad bundles brand identity, a streamlined website, SEO and Google Business Profile setup, and launch content into one package with no surprise add-ons.

Explore LaunchPad

AI visibility vs. SEO

Is AI visibility the same as SEO?

No, but they work together. SEO earns rankings. AI visibility earns recommendations. You need both, and the signals overlap.

Traditional SEO AI tools and automated reports Just By Design
Main goal Rank in Google A score or dashboard Rank in Google and get cited by AI
What it measures Keywords and positions Surface-level data How AI actually describes your business
Brand and context Rarely considered Not interpreted Built on clear brand messaging
Structure and schema Basic Flagged, not fixed Custom schema and entity signals
Who does the work Varies Software Justine, directly
Process

How an AI visibility engagement works

Free consult

A 30-minute call where we show you how AI tools describe your business today, what’s working, and what’s missing.

Strategy

We map your market, competitors, and priorities into a plan built on the four pillars.

Build the signals

Messaging, structure, schema, content, and authority work, done in the order that moves the needle first.

Monitor and refine

We track how AI and Google represent you, then refine as AI search keeps changing.

Who this is for

Built for service businesses

We work with small and mid-sized businesses in Portland, Lake Oswego, Bend, Central Oregon, and Coeur d'Alene that rely on being found online, whether through search, maps, or recommendations.

It is especially relevant if you have invested in a website and SEO but are not sure how your business appears when someone asks ChatGPT or Google’s AI for a recommendation. Launching something new? We build AI visibility in from day one, starting with brand identity, website structure, and launch-ready content.

Founded
2001 in Bend, Oregon
Service area
Bend, Central Oregon, Portland metro, Lake Oswego, Coeur d’Alene
Specialty
AI visibility and generative engine optimization
Engagement
Retainers from $1,250/month
About the author

Justine Kingston, founder and brand strategist at Just By Design

Justine Kingston

Brand Strategist and Founder, Just By Design

Justine founded Just By Design in 2001 and has spent more than 25 years in digital marketing, SEO, and content strategy. Today her focus is AI visibility: helping service businesses become the answer when buyers ask AI who to hire.

She leads every engagement personally, working with a close-knit team of expert creatives and developers.

FAQ

Frequently asked questions about AI visibility

What is AI visibility, exactly?

AI visibility refers to how accurately and confidently AI-powered systems understand, summarize, and recommend your business. These systems include AI search assistants, recommendation tools, and voice interfaces. If AI cannot clearly interpret who you are and what you do, it cannot confidently recommend you. AI visibility works best when paired with a strong foundation in structured content and search strategy.

What is AI business context for strategic visibility?

AI business context is the structured information that helps large language models like ChatGPT, Perplexity, and Gemini understand who your business is, what you do, and who you serve. Strategic visibility is the outcome: your brand gets cited by name when AI systems answer relevant questions in your category.

What is LLM discovery and why does it matter for service businesses?

LLM discovery is the process by which large language models find, evaluate, and reference your business when generating answers. It matters for service businesses because more buyers now research providers through ChatGPT, Perplexity, and Gemini before clicking a single Google result. If your site is not structured for LLMs to understand and cite, you are invisible to a growing share of high-intent buyers.

How do I make my business discoverable to ChatGPT, Perplexity, and Gemini?

Discoverability across AI tools comes from four things: clear site structure that LLMs can parse, authority signals like schema markup and third-party citations, content written to be quotable, and distribution across the platforms AI systems already trust. Just By Design builds all four pillars together so your business is referenced when someone asks an AI tool for a recommendation in your category.

Is this the same as SEO?

No, but it works alongside SEO. Traditional SEO focuses on rankings. AI visibility focuses on interpretation and recommendation. AI systems rely on structured content, credibility signals, and consistent representation, not just keywords. That is why our retainers cover both.

How much does AI visibility cost?

Our AI visibility and SEO retainers come in two packages: Growth at $1,250 a month and Accelerate at $1,950 a month. Growth fits businesses in one market with a focused set of services. Accelerate fits competitive markets, multiple services, or multiple locations. Every retainer starts with a 6-month term, then continues month to month or annually, with annual plans saving 10%.

Do you offer an AI visibility audit?

We do not sell standalone AI audits. Audits look backward: they grade what exists, hand you a report, and stop. We evaluate how AI systems currently understand your business as part of our strategy work, then correct and strengthen the signals those systems rely on. An audit tells you how you look. Our strategy determines how you are understood. On a free consult, we will still show you where you stand today.

How do you evaluate AI visibility without an audit?

We look at how your business appears across AI-powered search and recommendation platforms, how clear and consistent your brand is across key digital touchpoints, the entity, reputation, and authority signals AI uses to determine trust, and your competitive context. That evaluation informs every recommendation we make.

How is this different from AI tools or automated reports?

Most AI tools provide surface-level data or automated scoring. They do not interpret context, brand nuance, or competitive positioning. Our work is manual, strategic, and tailored: we analyze how AI systems reason and generate recommendations, then translate that into practical steps.

Will this help my business show up more in AI search?

Yes, when done correctly. AI systems tend to surface businesses that are clearly defined, consistently represented, supported by trusted signals, and seen as authoritative in their field. Our work strengthens those exact signals, which increases the likelihood of accurate AI summaries and recommendations.

How long does it take to see results?

Clarity and consistency fixes can influence AI interpretation relatively quickly. Authority building compounds over months, which is why every retainer starts with a 6-month term. This is not an overnight switch. It is a foundation that strengthens as AI systems evolve.

Is this a one-time service or ongoing?

Ongoing. AI search changes constantly, and authority compounds over time, so AI visibility works as a monthly retainer alongside SEO. If you are building a new website, we build the AI visibility structure into the site from day one.

Do you offer month-to-month contracts?

After the first six months, yes. AI visibility and SEO need that initial runway to show results, so every engagement starts with a 6-month term. From there, you can continue month to month or switch to an annual plan and save 10%.

What happens next if we’re interested?

First, we talk. On a free 30-minute consult, we show you how AI tools currently describe your business and recommend the package that fits your market and goals.

Let’s talk

Want to see how AI actually sees your business?

A free 30-minute consult shows you how ChatGPT and Google’s AI describe your business today, what’s missing, and what to prioritize first.