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How Realtors Can Get AI to Sell For Them

Luxury buyers are now asking ChatGPT, “Best realtor for Lake Oswego waterfront homes.” If AI doesn’t mention you, someone else gets the lead.

What’s an LLM?

LLM stands for Large Language Model—the AI brains behind tools like ChatGPT or Google Gemini. They pull answers from the internet and serve them back to patients in a conversational way. If your content isn’t in their “memory,” you won’t get mentioned.

Why It Matters

LLM seeding is like digital word-of-mouth. Market insights, neighborhood guides, and trend reports increase your chances of being cited as the trusted local expert.

Where to Focus

  • Neighborhood guides + market updates
  • Open house recaps
  • LinkedIn and Realtor articles
  • Local real estate blogs

Quick Wins

  • Comparison charts (“Lake Oswego vs. West Linn”)
  • Top 5 home lists
  • Buyer FAQs in a Q&A format

Bottom Line: You don’t have to outrank everyone on Google—you just need AI to trust you.

Want a realtor site that positions you as the market leader? Let’s build it.

Let’s Talk!

Creative Director | Founder at  | 541.526.3406 | justinek@justbydesign.com | Website |  + posts

Justine is the Founder and Creative Director at Just By Design, a Central Oregon–based marketing studio that helps service-driven businesses build standout brands with strategy and purpose. With more than 20 years of experience in digital marketing, SEO, and content strategy, she’s known for combining clear thinking, creative direction, and real-world practicality to help businesses grow with clarity and confidence.

A proud University of Oregon graduate, Justine has called Oregon home for over 40 years. She leads every project personally, collaborating with a close-knit team of expert creatives and developers. Whether you’re launching something new or leveling up an established brand, Justine brings a thoughtful, hands-on approach to turning your vision into visibility—always grounded in strategy, built for real impact, and backed by care.