Luxury buyers are now asking ChatGPT, “Best realtor for Lake Oswego waterfront homes.” If AI doesn’t mention you, someone else gets the lead.
What’s an LLM?
LLM stands for Large Language Model—the AI brains behind tools like ChatGPT or Google Gemini. They pull answers from the internet and serve them back to patients in a conversational way. If your content isn’t in their “memory,” you won’t get mentioned.
Why It Matters
LLM seeding is like digital word-of-mouth. Market insights, neighborhood guides, and trend reports increase your chances of being cited as the trusted local expert.
Where to Focus
- Neighborhood guides + market updates
- Open house recaps
- LinkedIn and Realtor articles
- Local real estate blogs
Quick Wins
- Comparison charts (“Lake Oswego vs. West Linn”)
- Top 5 home lists
- Buyer FAQs in a Q&A format
Bottom Line: You don’t have to outrank everyone on Google—you just need AI to trust you.
Want a realtor site that positions you as the market leader? Let’s build it.
Justine Kingston is the Founder and Creative Director of Just By Design, a boutique digital marketing and branding agency established in 2001. A University of Oregon graduate with over 40 years of roots in the state, she’s spent more than two decades helping businesses across Oregon—from startups to Fortune 500 companies—build strategic brands, high-converting websites, and marketing solutions that drive real business growth. Passionate about blending creativity with strategy, Justine leads every project with clarity, purpose, and an eye for long-term impact.