Author: Justine Kingston
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How to Create a Content Calendar for Social Media
Creating a content calendar for social media is a crucial step in organizing and executing a successful social media strategy. A well-structured content calendar ensures that your social media presence…
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Why It’s Important to Update Your Website Every Few Years
In the ever-evolving digital landscape, maintaining an updated website is crucial for businesses aiming to stay relevant and competitive. Your website is often the first interaction potential customers have with…
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Why LinkedIn Posts are a Game-Changer for Small Businesses!
Welcome to the digital era, where social media platforms have become essential tools for small businesses to shine, engage with their target audience, and drive growth. While Facebook, Instagram, and…
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AI + HI: The Future of Content Marketing
AI + HI: The Future of Content Marketing Content is still the heartbeat of digital marketing—driving traffic, building trust, and fueling growth. But let’s be honest: creating quality content consistently…
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3 Don’ts When Choosing a Hosting Provider
We know web hosting is about as exciting to think about as a root canal. It’s much easier to just push it into the deep dark crevasse of ‘I’ll get…
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Being Strategic With Your Marketing . . .
Step 3: Focus on Your Current Customers We’ve made it to the final step in our “Being Strategic in A Slowing Economy” series … focusing on your existing customers. Customer…
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Being Strategic With Your Marketing . . .
Step 2: Make SMART Goals Now that you have completed step one and understand what marketing channels perform best, it’s time to move on to step two… Set SMART Goals. The…
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Being Strategic With Your Marketing…
Step 1: Evaluate Your Channels Research is unanimous regarding marketing spending when the economy becomes uncertain… Don’t Cut Your Budget! But it is also evident that companies that have kept…
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How To Be Strategic With Marketing In A Slowing Economy
When the economy slows and becomes uncertain, many organizations knee jerk reaction is to pull back on their marketing efforts. We get it! With rising interest rates, supply chain issues,…
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7 Key Elements That Make Up A Brand
When asked “what is your brand”, the response we get most often is… my logo. “Brand“ is a well-recognized word in business and marketing, but is a concept that is…
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3 simple things to improve your SEO
You want your business to rank higher in search, but don’t know where to start with search engine optimization (SEO). SEO can seem intimidating…we’re here to help. Here are 3…
