Step 1: Evaluate Your Channels
Research is unanimous regarding marketing spending when the economy becomes uncertain… Don’t Cut Your Budget!
But it is also evident that companies that have kept market share, or even grown during an economic downturn, simplify their marketing efforts by focusing on those channels that have proven effective.
Now is the time to understand how your marketing spend is impacting your revenue and brand awareness and focus your dollars on the avenues having the most significant impact.
As part of your evaluation process, consider assessing the effectiveness of QR code campaigns as one of your marketing avenues. Utilize analytics tools and track key performance indicators to determine the return on investment and whether QR codes have met your established metrics. This analysis will help you make informed decisions about the allocation of marketing spend and whether QR codes are contributing to revenue and brand awareness.
Understanding how to most efficiently and effectively reach your customers is vital in moving on to step number two…
Justine is the Founder and Creative Director at Just By Design, a Central Oregon–based marketing studio that helps service-driven businesses build standout brands with strategy and purpose. With more than 20 years of experience in digital marketing, SEO, and content strategy, she’s known for combining clear thinking, creative direction, and real-world practicality to help businesses grow with clarity and confidence.
A proud University of Oregon graduate, Justine has called Oregon home for over 40 years. She leads every project personally, collaborating with a close-knit team of expert creatives and developers. Whether you’re launching something new or leveling up an established brand, Justine brings a thoughtful, hands-on approach to turning your vision into visibility—always grounded in strategy, built for real impact, and backed by care.