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3 simple things to improve your SEO

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You want your business to rank higher in search, but don’t know where to start with search engine optimization (SEO). SEO can seem intimidating…we’re here to help.

Here are 3 simple things you can do now to improve your SEO.

Create and Post High-Quality Fresh Content

Content that is optimized for certain keywords and topics is one of the most important SEO ranking factors. This is why it’s ideal to perform quarterly content audits to understand what pieces deserve a refresh and others that could be redirected into similar pages. Before you make any changes to your content, look at your data to help you make smarter decisions.

Create a Secure and Accessible Website

Enabling SSL security is an SEO-ranking necessity in 2022. Making sure the site is secure vs unsecured gives the end user a sense of security when visiting your website. Adding a robots.txt file, otherwise known as a Robots Exclusion Protocol, will give instructions to the Google bots and let them know where they can find certain site information. One thing that will help web bots is including a sitemap that lists all the pages on your website.

Your Site Must be Mobile Friendly

Google announced last year that it will be “mobile-first indexing” which means its crawler will place a priority on crawling your mobile site first as opposed to your desktop version.
  • A mobile-responsive site capable of resizing to all device dimensions
  • Clear and readable fonts, especially on smaller devices
  • Easy to navigate design with clear menu options
  • Make sure no important content is hidden with ads
Want to do more with your SEO? Let us help!

Creative Director | Founder at  | 541.526.3406 | justinek@justbydesign.com | Website |  + posts

Justine is the Founder and Creative Director at Just By Design, a Central Oregon–based marketing studio that helps service-driven businesses build standout brands with strategy and purpose. With more than 20 years of experience in digital marketing, SEO, and content strategy, she’s known for combining clear thinking, creative direction, and real-world practicality to help businesses grow with clarity and confidence.

A proud University of Oregon graduate, Justine has called Oregon home for over 40 years. She leads every project personally, collaborating with a close-knit team of expert creatives and developers. Whether you’re launching something new or leveling up an established brand, Justine brings a thoughtful, hands-on approach to turning your vision into visibility—always grounded in strategy, built for real impact, and backed by care.