When the economy slows and becomes uncertain, many organizations knee jerk reaction is to pull back on their marketing efforts. We get it! With rising interest rates, supply chain issues, and expenses going through the roof, most businesses are feeling the pinch.
However, marketing is important to the health and longevity of your business, now more than ever! A strategic and intentional marketing plan during an economic downturn allows companies to create opportunities where competitors have not and recover more quickly when the economy rebounds. The end result? They are setting themselves up for long-term growth and success.
To wade the economic storm well, it is important to be proactive and not reactive. The key to that is “strategic and intentional.”
Here are three things to do to ensure you are intentional and strategic with your marketing efforts.
1. Evaluate your current marketing channels and identify your top performers
2. Set S.M.A.R.T goals
3. Focus on your existing customers
We’re going to be talking about these three components over the next couple of weeks, so stay tuned.
Justine is the Founder and Creative Director at Just By Design, a Central Oregon–based marketing studio that helps service-driven businesses build standout brands with strategy and purpose. With more than 20 years of experience in digital marketing, SEO, and content strategy, she’s known for combining clear thinking, creative direction, and real-world practicality to help businesses grow with clarity and confidence.
A proud University of Oregon graduate, Justine has called Oregon home for over 40 years. She leads every project personally, collaborating with a close-knit team of expert creatives and developers. Whether you’re launching something new or leveling up an established brand, Justine brings a thoughtful, hands-on approach to turning your vision into visibility—always grounded in strategy, built for real impact, and backed by care.