When the economy slows and becomes uncertain, many organizations knee jerk reaction is to pull back on their marketing efforts. We get it! With rising interest rates, supply chain issues, and expenses going through the roof, most businesses are feeling the pinch.
However, marketing is important to the health and longevity of your business, now more than ever! A strategic and intentional marketing plan during an economic downturn allows companies to create opportunities where competitors have not and recover more quickly when the economy rebounds. The end result? They are setting themselves up for long-term growth and success.
To wade the economic storm well, it is important to be proactive and not reactive. The key to that is “strategic and intentional.”
Here are three things to do to ensure you are intentional and strategic with your marketing efforts.
1. Evaluate your current marketing channels and identify your top performers
2. Set S.M.A.R.T goals
3. Focus on your existing customers
We’re going to be talking about these three components over the next couple of weeks, so stay tuned.
Justine Kingston is the Founder and Creative Director of Just By Design, a boutique digital marketing and branding agency established in 2001. A University of Oregon graduate with over 40 years of roots in the state, she’s spent more than two decades helping businesses across Oregon—from startups to Fortune 500 companies—build strategic brands, high-converting websites, and marketing solutions that drive real business growth. Passionate about blending creativity with strategy, Justine leads every project with clarity, purpose, and an eye for long-term impact.