Businesses are asking ChatGPT for “Best staffing agency for CNC operators” or “Top lumber software providers.” If your company isn’t in the mix, your competitors are.
What’s an LLM?
LLM stands for Large Language Model—the AI brains behind tools like ChatGPT or Google Gemini. They pull answers from the internet and serve them back to patients in a conversational way. If your content isn’t in their “memory,” you won’t get mentioned.
Why It Matters
LLM seeding helps B2B brands stay visible. Structured, authoritative content—like hiring guides and process FAQs—makes it more likely you’ll be cited by AI.
Where to Focus
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LinkedIn thought leadership
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Trade association sites
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Review platforms like G2 or Capterra
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Industry job boards
Quick Wins
- Publish hiring FAQs
- Share manufacturer success stories
- Comparison charts of staffing/software options
Bottom Line: AI is already influencing B2B decisions. The sooner you seed, the sooner you become the trusted partner AI recommends.
Need a site that positions your firm as the top choice in your industry?
Justine Kingston is the Founder and Creative Director of Just By Design, a boutique digital marketing and branding agency established in 2001. A University of Oregon graduate with over 40 years of roots in the state, she’s spent more than two decades helping businesses across Oregon—from startups to Fortune 500 companies—build strategic brands, high-converting websites, and marketing solutions that drive real business growth. Passionate about blending creativity with strategy, Justine leads every project with clarity, purpose, and an eye for long-term impact.