More and more patients are skipping Google and asking AI tools like ChatGPT for advice. If someone types “Best dentist near me for veneers” into an AI and your practice doesn’t come up, you’re invisible.
What’s an LLM?
LLM stands for Large Language Model—the AI brains behind tools like ChatGPT or Google Gemini. They pull answers from the internet and serve them back to patients in a conversational way. If your content isn’t in their “memory,” you won’t get mentioned.
Why It Matters
LLM seeding = making your content easy for AI tools to find and cite. Clear answers to common patient questions (like “Does Invisalign hurt?”) can get your name pulled into AI-generated responses. That means more patients discover you, even before they search on Google.
Where to Focus
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Google Business Profile
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Local directories + review sites
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FAQ pages on your site (“What’s the cost of implants?”)
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Blogs or guest posts about treatments
Quick Wins
- Publish treatment FAQs in Q&A format
- Share patient success stories with clear before/afters
- Build trust with professional bios + credentials
Bottom Line: AI is quickly becoming your new referral network. Seeding now ensures you show up when patients ask tomorrow.
Ready to update your dental website so AI actually finds it?
Justine is the Founder and Creative Director at Just By Design, a Central Oregon–based marketing studio that helps service-driven businesses build standout brands with strategy and purpose. With more than 20 years of experience in digital marketing, SEO, and content strategy, she’s known for combining clear thinking, creative direction, and real-world practicality to help businesses grow with clarity and confidence.
A proud University of Oregon graduate, Justine has called Oregon home for over 40 years. She leads every project personally, collaborating with a close-knit team of expert creatives and developers. Whether you’re launching something new or leveling up an established brand, Justine brings a thoughtful, hands-on approach to turning your vision into visibility—always grounded in strategy, built for real impact, and backed by care.