Step 1: Evaluate Your Channels
Research is unanimous regarding marketing spending when the economy becomes uncertain… Don’t Cut Your Budget!
But it is also evident that companies that have kept market share, or even grown during an economic downturn, simplify their marketing efforts by focusing on those channels that have proven effective.
Now is the time to understand how your marketing spend is impacting your revenue and brand awareness and focus your dollars on the avenues having the most significant impact.
As part of your evaluation process, consider assessing the effectiveness of QR code campaigns as one of your marketing avenues. Utilize analytics tools and track key performance indicators to determine the return on investment and whether QR codes have met your established metrics. This analysis will help you make informed decisions about the allocation of marketing spend and whether QR codes are contributing to revenue and brand awareness.
Understanding how to most efficiently and effectively reach your customers is vital in moving on to step number two…
Justine Kingston is the Founder and Creative Director of Just By Design, a boutique digital marketing and branding agency established in 2001. A University of Oregon graduate with over 40 years of roots in the state, she’s spent more than two decades helping businesses across Oregon—from startups to Fortune 500 companies—build strategic brands, high-converting websites, and marketing solutions that drive real business growth. Passionate about blending creativity with strategy, Justine leads every project with clarity, purpose, and an eye for long-term impact.