Social Marketing
TO TWEET OR NOT TO TWEET . . .
LEVERAGING SOCIAL MARKETING IS JUST PLAIN SMART IF YOU’RE A SMALL BUSINESS ON A BUDGET.
How else can you reach thousands of customers and prospects all over the globe with zero advertising costs? It has become a platform that is easily accessible to anyone and allows for increased communication for organizations, fosters brand awareness and allows for a better customer experience!
Facebook, Twitter, LinkedIn and YouTube are the most trafficked social media sites. You don’t have to use all of these sites, but it’s helpful to set up a profile on all of them so that your business name doesn’t get claimed by someone else! Don’t get overwhelmed! Learn and implement one at a time, then focus on the one that has the highest return on investment for your business. We can help you setup the accounts and even maintain them for you!
Listed below are a few of the most popular and effective social media sites for marketing a business to earn mind share, establish your brand, and communicate with your customers.
RECOMMENDED SOCIAL MEDIA SITES
Facebook is the world’s largest social network, with more than 900 million users. Mark Zuckerberg founded Facebook in 2004 while he was attending Harvard University. The company’s 2012 IPO and valuation of about $100 billion are among the largest in tech history. While Facebook is still a place to play and keep in touch with friends, it’s also a must for any business.
Twitter has quickly become a popular platform for consumers and advertisers alike. For brands looking to communicate with customers in real time, the micro-blogging service is a great way to carry on conversations in 140 or fewer characters.
LinkedIn could be a very effective resource for both you and your company. In addition to setting up a basic profile (with a followed link), you can also utilize groups, events, and answers to connect with a large online network.
YOUTUBE
A well executed video with the right title and content, can have huge viral impacts for your brand, especially if your video reaches the most viewed pages. There are also numerous other ways to optimize your videos, but coming up with an interesting concept and being aware of title, tagging, and thumbnail image, should each be key components of your strategy.
Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests and hobbies. Users can browse other pinboards for images, ‘re-pin’ images to their own pinboards, or ‘like’ photos. Because Pinterest if almost entirely a visual platform, interesting high-quality images are key. As with all social media, be active and cross promote amongst your other social sites. No social media tool should function in total isolation.
In just a short time, Instagram has become one of the most popular social networks in the world. With an estimated 100 million global active users, generating some 40 million images per day, the possibilities for great brand marketing on Instagram is virtually endless. Our advice? Be authentic, showcase unique photos using lots of different angles with relevant content, post often and use lots of hashtags!